Convergence and Synergy

Convergence and Synergy

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   Media convergenceinvolves the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing, magazines, worlds of newspapers and entertainment software. Convergence refers to separate technologies such as voice, data, and video that share resources and interact with each other synergistically
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   Technological convergenceis the process by which existing technologies merge into new forms that bring together different types of media and applications. New devices and technology usually handle one medium or accomplish some basic tasks; through technological convergence, devices can interact with a wider array of media types. For example, a new type of media storage often require new players that only play that format. As the technology advances, however, new models might include additional features like the ability to interface with more devices or play other types of media.
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   Cross Media(also known as cross-media, cross- media entertainment, cross-media communication, transmedia) is a media property, service, story or experience distributed across media platforms using a variety of media forms. It refers to the journey or linkages across devices and through forms and is most evident in branded entertainment, advertising, games and quest based forms such asAlternate Reality Games where there are a range of dependencies between the media placed across devices
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  Poster http://www.imdb.com/video/imdb/vi513124 633/?ref_=tt_ov_vi
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  DVD Blu-ray Disc
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   Synergy isthe interaction of multiple elements in a system to produce an effect different from or greater than the sum of their individual effects.
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  DVD Cover Official Distributor