Downloaded 51 times
![Upcoming free webinars »
9/21 Writing for Digital w/ Tom Ahern
9/28 [TOWN HALL]
Fundraising Challenges & Opportunities in
the Wake of Natural Disasters
https://bloomerang.co/resources/webinars](https://image.slidesharecdn.com/convertsupporterswithpowerfullandingpages-170914144514/75/Convert-Supporters-with-Powerful-Landing-Pages-79-2048.jpg)
Uploaded byBloomerang
Convert Supporters with Powerful Landing Pages
This document outlines a webinar presented by Jay Wilkinson on creating effective landing pages for nonprofit organizations to convert supporters. It discusses the importance of landing pages, common pitfalls nonprofits face, and key components of successful pages, alongside best practices for optimizing website performance. Participants are encouraged to engage through questions during the presentation and are informed of available resources and future webinars.
More Related Content
Similar to Convert Supporters with Powerful Landing Pages
Convert Supporters with Powerful Landing Pages
- 1. Convert Supporters with Powerful Landing Pages The presentation will begin shortly.
- 2. 3 This presentation isbeing recorded! The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone. (check your email for dial-in info from ReadyTalk) Before we get started »
- 3.
- 4. 3 Our guest presenter» Jay Wilkinson • Founder & Chief Executive Officer, Firespring • Board of Directors, Launch Leadership Foundation • Co Chair of Innovation Oversight Committee, Prosper Lincoln • Frequent conference and webinar presenter • Featured on CNN
- 5. Convert Supporters with Powerful Landing Pages ExclusiveSession: September 14, 2017 SPONSORED BY:
- 6. Use the questions panelto contribute. If you’re tweeting about today’s session, use #firespring If you have problems hearing clearly, please call in using the conference number. TODAY’S SESSION Welcome! A copy and recording of today’s presentation will be made available after the session. @bloomerangTech | @jaywilk
- 7. Convert Supporters with Powerful Landing Pages ExclusiveSession: September 14, 2017 SPONSORED BY:
- 10. 3% of ourProducts (free products & services) 3% of our Profit (cash donations) 3% of our People (volunteer 1 day per month) Firespring Power of 3 NEBRASKA’S FIRST CERTIFIED B CORPORATION
- 11. Convert Supporters With PowerfulLanding Pages • What are landing pages and why should we care? • Your website: the foundation of your online presence. • A primer on SEO. • 4 ways to make a landing page crash. • Best practices • Action steps | Q&A. If you’re tweeting about today’s session, use #firespring. @jaywilk
- 12. CaptivateAndEngage.com If you’re tweetingabout today’s session, use #firespring. @jaywilk
- 13. WHAT IS ALANDING PAGE? The first page a visitor to your site sees. Typically, causes 1 of 5 actions: 1. Get a visitor to click (go to another page, on your site or someone else’s). 2. Get a visitor to give (money or time). 3. Get a visitor to give permission for you to follow up (by email, phone, etc.) 4. Get a visitor to tell a friend. 5. Get a visitor to learn something.
- 14. WHAT IS ALANDING PAGE?
- 15. WHAT IS ALANDING PAGE?
- 16. WHY SHOULD WECARE? “Good landing pages are the most common element among nonprofits who knock it out of the park with their web strategy.”
- 17. WHY DO NONPROFITSSTRUGGLE? Only 8% of nonprofits have a consistent landing page execution strategy.
- 18. WHY DO NONPROFITSSTRUGGLE? 78% of nonprofit websites are designed for less than $750.
- 19. DONATE BLOG FACEBOOK OPT IN VOLUNTEER TWITTER EVENT REGISTRATION LINKEDIN Most nonprofits send visitors away to engage instead of keeping them on their website. YOUR WEBSITE
- 20. THE FOUNDATION OFYOUR ONLINE PRESENCE your Website The 5 elements of a powerful and engaging website. 82% of donors visit a nonprofit’s website before giving.
- 21. Images & headlines thattell your story Navigation options Deep, diverse content 1. Structure 2. Design 3. Content 4. Functionality 5. Vitality The 5 elements of a powerful and engaging website. Functional tools that engage visitors Weekly updated news/events 5 ELEMENTS OF AN ENGAGING WEBSITE
- 22. Your website canbe beautiful, affordable, and mobile friendly. ROI > Cost You don’t have to choose.
- 23.
- 24. The Firespring webinarseries. firespring.org/webinars Julie Hull [email protected] 877.447.8941 EDUCATION WITHOUT EXPECTATION
- 25.
- 26. KEYWORDS SHOULD FOCUS ONTHE NAME AND LOCATION OF YOUR ORGANIZATION FIRST, THEN YOUR MISSION.
- 27.
- 28.
- 29.
- 30. The Firespring webinarseries. firespring.org/webinars EDUCATION WITHOUT EXPECTATION Julie Hull [email protected] 877.447.8941
- 31.
- 32. WHY DO NONPROFITSSTRUGGLE? 44% of clicks are directed at home pages rather than a relevant landing page.
- 33.
- 34. The Anatomy ofa Landing Page
- 36. The Anatomy ofa Landing Page 1. Engaging, contextual headline. 2. Powerful image or video. 3. Limit navigation. 4. Provide a clear call to action.
- 37. WAYS TO MAKEYOUR LANDING PAGE CRASH 4
- 38. WAYS TO MAKE YOUR LANDING PAGE CRASH TOOMANY OPTIONS 4 #
- 39. NO IMAGE ORVIDEO 3 # WAYS TO MAKE YOUR LANDING PAGE CRASH
- 40. ASKING FOR TOOMUCH INFO 2 # WAYS TO MAKE YOUR LANDING PAGE CRASH
- 41. UNCLEAR CALL TOACTION 1 # WAYS TO MAKE YOUR LANDING PAGE CRASH
- 42. BEST PRACTICES LET’S EVALUATE AFEW LANDING PAGES
- 43. The Anatomy ofa Landing Page 1. Engaging, contextual headline. 2. Powerful image or video. 3. Limit navigation. 4. Provide a clear call to action.
- 44. PRESENTED BY: 1. Engaging,contextual headline. 2. Powerful image or video. 3. Limit navigation. 4. Provide a clear call to action.
- 51.
- 52.
- 57. Front of theClass
- 61.
- 64. WHY DO LANDINGPAGES MATTER? “Site visitors that enter through a landing page are 10X more likely to take action than those who start on your home page.”
- 65. LANDING PAGES INACTION 13 Ideas for Nonprofit Landing Pages 1. Become a member. 2. Donate to our general fund. 3. Sponsor an exhibit. 4. Donate a good or service. 5. Support an artist. 6. Sign our petition. 7. Take the pledge. 8. Sign up for our “insider only” email list. 9. Sign up to volunteer. 10. Register for our event. 11. Buy tickets. 12. Connect with us on Facebook / LinkedIn / Twitter. 13. Apply to join our team (come work for us).
- 66.
- 67.
- 68.
- 69. @dostomel Firespring Solves aProblem EMAIL MARKETING CONTENT MANAGEMENT SYSTEM EVENT REGISTRATION BLOG TOOLS NEWSFEEDS LANDING PAGE TEMPLATES SEARCH ENGINE OPTIMIZATION ONLINE DONATIONS FUNDRAISING BOOTCAMP LEGENDARY SUPPORT & TRAINING
- 70. SIZE firespring.org/demo $500 onboarding grantavailable for qualified nonprofits. Act within 30 days of this webinar. Websites start as low as $89/month and seamlessly integrate with Bloomerang.
- 71. firespring.org/givingtuesday Learn how Firespring’stechnology can support your #GivingTuesday campaign and ongoing marketing strategy. Considering ?
- 72. Firespring is hereto help you kick butt & take names on .
- 73.
- 74. Education without expectation JulieHull Education Manager [email protected] 877.447.8941 Convert Supporters on #GivingTuesday with Powerful Landing Pages Avoiding Donor Attrition after #GivingTuesday Social Media 101 for #GivingTuesday #GivingTuesday Before, During and After—Your 9-Week Success Plan! How to Leverage Blogging & Thought Leadership for #GivingTuesday Webinar Series firespring.org/gt-2017-webinars
- 75. Q&A Let’s connect onLinkedIn. @jaywilk Contact Us [email protected] 877.447.8941
- 76. . . .and the survey says!? Thank you for joining us today.
- 77.
- 78. https://bloomerang.co/resources •Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks •Dailyblog post •Weekly webinars •Templates •Guides
- 79. Upcoming free webinars» 9/21 Writing for Digital w/ Tom Ahern 9/28 [TOWN HALL] Fundraising Challenges & Opportunities in the Wake of Natural Disasters https://bloomerang.co/resources/webinars