Coordination involves balancing and keeping a team together by ensuring suitable allocation of work activities among various members and ensuring they work in harmony towards common goals. Coordination is needed due to diverse specialized activities, personal rivalries, conflicts of interest, and empire building. The importance of coordination includes being the quintessence of management, creating unity of direction, and boosting employee morale. Principles of coordination include starting at the planning stage, using direct personal contact to remove misunderstandings, and integrating all efforts continuously towards a common purpose.