COORDINATION
     IN
    SCM

        E.P. JOHN
INTRODUCTION
◦ SUPPLY CHAIN COORDINATION
  IMPROVES – ALL

◦ SUPPLY CHAIN CONSISTS OF
  STAGES WITH DIFFERENT
  OWNERS

◦ MAIN CHALLENGE IS TO ACHIEVE
  COORDINATION INSPITE OF
  MULTIPLE OWNERSHIP AND
BULLWHIP EFFECT

THE FLUCTUATION IN ORDERS
INCREASES AS WE MOVE UPSTREAM
IN THE SUPPLY CHAIN FROM RETAIL
TO              MANUFACTURING
LACK OF SC COORD
 EFFECT ON PERFORMANCE
  ◦ MANUFACTURING COST
  ◦ INVENTORY COST
  ◦ REPLENISHMENT LEAD TIME
  ◦ TRANSPORTATION COST
  ◦ LABOR COST FOR SHIPPING AND
    RECEIVING
  ◦ LEVEL OF PRODUCT AVAILABILITY
  ◦ PROFITABILITY
  ◦ RELATIONSHIPS ACROSS SC
OBSTACLES
◦ INCENTIVE OBSTACLES
◦ INFO-PROCESSING OBSTACLES
◦ OPERATIONAL OBSATCLES
◦ PRICING OBSTACLES
◦ BEHAVIOURAL OBSTACLES
MANAGERIAL LEVERS
 ALIGNING GOALS AND INCENTIVES
 IMPROVING INFO ACCURACY
 IMPROVING OPERATIONAL
  PERFORMANCE
 DESIGNING PRICING STRATEGIES
  TO STABILISE ORDERS
 BUILDING PARTNERSHIPS AND
  TRUST
CPFR
     COLLABORATIVE
PLANNING, FORECASTING AND
     REPLENISHMENT

 A BUSINESS PRACTICE THAT
COMBINES THE INTELLIGENCE
  OF MULTIPLE PARTNERS IN
     THE PLANNING AND
 FULFILLMENT OF CUSTOMER
          DEMAND
CPFR – SC ACTIVITIES
 STRATEGY AND PLANNING
 DEMAND AND SUPPLY
  MANAGEMENT
 EXECUTION
 ANALYSIS
FOUR SCENARIOS OF
  COLLABORATION
 RETAILEVENT
 DC REPLENISHMENT
 STORE REPLENISHMENT
 COLLABORATIVE
  ASSORTMENT PLANNING
RISKS AND HURDLES
     OF CFPR
  CUSTOMER 1
     TEAM

                  CATEGORY
                    TEAM

  CUSTOMER 2
     TEAM



MANUFACTURER   RETAILER
ORGANISATION   ORGANISATION
RISKS AND HURDLES
     OF CFPR
   DEMAND
  PLANNING
    SALES
  CUSTOMER
   SERVICE    MERCHANDISE
  LOGISTICS    PLANNING
                BUYING
   DEMAND     REPLENISHME
  PLANNING        NT
    SALES
  CUSTOMER
   SERVICE
  LOGISTICS
ROLE OF IT IN
 COLLABORATION
 INFORMATION AVAILABILITY
 SHARING  OF THE SAME
 HELP IN DECISIONS
 COMPLEXITY & DIFFICULTY
 TECHNICAL CHALLENGES
 TRUST
ACHIEVING COORD
 QUANTIFY   THE BULLWHIP
  EFFECT
 GET TOP MGMT
  COMMITMENT
 DEVICE RESOURCES FOR
  COORD
 FOCUS ON COMN WITH
  OTHER STAGES
ACHIEVING COORD
 TRY TO ACHIEVE COORD IN
  THE ENTIRE SUPPLY CHAIN
 USE TECH TO IMPROVE
  CONNECTIVITY IN THE SC
 SHARE THE BENEFITS OF
  COORD EQUITABLY
Coordination in Supply Chain

Coordination in Supply Chain

  • 1.
    COORDINATION IN SCM E.P. JOHN
  • 2.
    INTRODUCTION ◦ SUPPLY CHAINCOORDINATION IMPROVES – ALL ◦ SUPPLY CHAIN CONSISTS OF STAGES WITH DIFFERENT OWNERS ◦ MAIN CHALLENGE IS TO ACHIEVE COORDINATION INSPITE OF MULTIPLE OWNERSHIP AND
  • 3.
    BULLWHIP EFFECT THE FLUCTUATIONIN ORDERS INCREASES AS WE MOVE UPSTREAM IN THE SUPPLY CHAIN FROM RETAIL TO MANUFACTURING
  • 4.
    LACK OF SCCOORD  EFFECT ON PERFORMANCE ◦ MANUFACTURING COST ◦ INVENTORY COST ◦ REPLENISHMENT LEAD TIME ◦ TRANSPORTATION COST ◦ LABOR COST FOR SHIPPING AND RECEIVING ◦ LEVEL OF PRODUCT AVAILABILITY ◦ PROFITABILITY ◦ RELATIONSHIPS ACROSS SC
  • 5.
    OBSTACLES ◦ INCENTIVE OBSTACLES ◦INFO-PROCESSING OBSTACLES ◦ OPERATIONAL OBSATCLES ◦ PRICING OBSTACLES ◦ BEHAVIOURAL OBSTACLES
  • 6.
    MANAGERIAL LEVERS  ALIGNINGGOALS AND INCENTIVES  IMPROVING INFO ACCURACY  IMPROVING OPERATIONAL PERFORMANCE  DESIGNING PRICING STRATEGIES TO STABILISE ORDERS  BUILDING PARTNERSHIPS AND TRUST
  • 7.
    CPFR COLLABORATIVE PLANNING, FORECASTING AND REPLENISHMENT A BUSINESS PRACTICE THAT COMBINES THE INTELLIGENCE OF MULTIPLE PARTNERS IN THE PLANNING AND FULFILLMENT OF CUSTOMER DEMAND
  • 8.
    CPFR – SCACTIVITIES  STRATEGY AND PLANNING  DEMAND AND SUPPLY MANAGEMENT  EXECUTION  ANALYSIS
  • 9.
    FOUR SCENARIOS OF COLLABORATION  RETAILEVENT  DC REPLENISHMENT  STORE REPLENISHMENT  COLLABORATIVE ASSORTMENT PLANNING
  • 10.
    RISKS AND HURDLES OF CFPR CUSTOMER 1 TEAM CATEGORY TEAM CUSTOMER 2 TEAM MANUFACTURER RETAILER ORGANISATION ORGANISATION
  • 11.
    RISKS AND HURDLES OF CFPR DEMAND PLANNING SALES CUSTOMER SERVICE MERCHANDISE LOGISTICS PLANNING BUYING DEMAND REPLENISHME PLANNING NT SALES CUSTOMER SERVICE LOGISTICS
  • 12.
    ROLE OF ITIN COLLABORATION  INFORMATION AVAILABILITY  SHARING OF THE SAME  HELP IN DECISIONS  COMPLEXITY & DIFFICULTY  TECHNICAL CHALLENGES  TRUST
  • 13.
    ACHIEVING COORD  QUANTIFY THE BULLWHIP EFFECT  GET TOP MGMT COMMITMENT  DEVICE RESOURCES FOR COORD  FOCUS ON COMN WITH OTHER STAGES
  • 14.
    ACHIEVING COORD  TRYTO ACHIEVE COORD IN THE ENTIRE SUPPLY CHAIN  USE TECH TO IMPROVE CONNECTIVITY IN THE SC  SHARE THE BENEFITS OF COORD EQUITABLY