This document discusses excellence at both the personal and corporate level. At the personal level, it defines what it means to be a master and emphasizes developing one's talents, skills, competence and passion. For corporations, it stresses the importance of having a strong culture of excellence, innovation and unique selling proposition. It provides examples of great corporate leaders and laws that lead to organizational success. Finally, it outlines the five Ps that are important for organizational alignment: purpose, philosophy, priorities, practices and projections.