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Corporate Social Responsibility
Corporate social responsibility (CSR) involves aligning a company's activities with the social, economic, and environmental expectations of its stakeholders. CSR manages business processes to have a positive overall impact on society. Examples of CSR include corporate foundations, cause marketing, social programs, and responsible business practices. While CSR provides public relations benefits and access to funding, it also risks backlash and losing the original social purpose.
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Corporate Social Responsibility
- 1. Corporate Social Responsibility DG 8 Ahmad Reza AnindyaIndriviani Nadya Febriyanti Fanny Octafebrina M. Fadli Zapran Andra Geraldy Yoseph
- 2. CSR Corporate Social Responsibility isabout aligning an organizations activities with the social, economic and environmental expectations of their stakeholders CSR is how companies manage the business processes to produce an overall positive impact to society
- 3.
- 4. • Cause RelatedMarketing • Corporate Social Marketing • Cause Promotions • Corporate Philanthropy • Community Volunteering • Social Responsible Business Practices
- 6. Advantages & Disadvantages Advantage PublicRelations Disadvantage Backlash Advantage Funding Disadvantage Co-optation SOCIET Y CORPORATION
Editor's Notes
- #4 Sampoerna Foundation – Scholarship for Indonesian childrenCoca Cola -Diantaranyabantuanbagikorbangempadi Padang, Sumatra Barat tahun 2009Starbucks - Starbucks’ take on corporate social responsibility is by being responsible, acting ethically and doing things that are good for the planet and each other.
- #5 Cause Related Marketing : is a mutually beneficial collaboration between a corporation and a nonprofitCorporate Social Marketing involves deep insight into people’s beliefs and lifestylesCause Promotions :Corporate philanthropy:the act of corporations donating some of their profits, or their resources, to nonprofit organizations.Community volunteering: care to the communitySocially responsible businesses are willing to forsake profit or make substantial financial contributions rather than distribute earnings privately, and frequently place social goals in their corporate mission statements.
- #7 Advantage to Corporations: Public Relations = Corporations use their involvement in socially responsible organizations to increase their public profile and to associate their brands with activitiesAdvantage to Society: Funding = Because of the enormous economic strength of large corporations, their donations to nonprofit groups and public initiatives can make an enormous difference in the financial health of such organizations.Disadvantage to Corporations: Backlash = When a corporation becomes involved in CSR, it opens itself to accusations of hypocrisy.Disadvantage to Society: Co-optation = andra