Corporate Social Responsibility

Corporate Social Responsibility

• 1.
  NAME: MOHAMMED BADRUD DEEN.I.A SEMINARON CORPORATE SOCIAL RESPONSIBILITY
• 2.
   Corporate socialresponsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)is a form of corporate self-regulation integrated into a business model.  The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholders, meaning those on whom an organization's activities have an impact.
• 3.
   The goalof CSR is to embrace responsibility for the company's actions;  encourage a positive impact through its activities on the environment; consumers,employees,communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.
• 4.
  PROPONENTS OPPONENTS  thatcorporations make more long term profits by operating with a perspective;  CSR is contrasting with capitalism and are in favor of the free markets argue that improvements in health, longevity and/or infant mortality have been created by economic growth attributed to free enterprise.  argue that CSR distracts from the economic role of businesses;  Milton friedman and others have argued that a corporation's purpose is to maximize returns to its shareholders, and that since only people can have social responsibilities, corporations are only responsible to their shareholders and not to society as a whole.
• 5.
   The risein popularity of ethical consumerism over the last two decades can be linked to the rise of CSR. As global population increases, so does the pressure on limited natural resources required to meet rising consumer demand .  Industrialization, in many developing countries, is booming as a result of both technology and globalization.  Consumers are becoming more aware of the environmental and social implications of their day-to-day consumer decisions and are therefore beginning to make purchasing decisions related to their environmental and ethical concerns.
• 6.
   Non-governmental organisationare also taking an increasing role, leveraging the power of the media and the Internet to increase their scrutiny and collective activism around corporate behavior.  In recent years, the traditional conception of CSR is being challenged by the more community- conscious creating shared value concept (CSV), and several companies are refining their collaboration with stakeholders accordingly. Environmental concern should be given primary importance since the business operate on natural resources which belongs to mother earth so sustainable development should be promoted.
• 7.
   ITC’S e-CHOUPALINITIATIVE: The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. 'e-Choupal' makes use of the physical transmission capabilities of current intermediaries - aggregation, logistics, counter-party risk and bridge financing -while disintermediating them from the chain of information flow and market signals.
• 8.
   With ajudicious blend of click & mortar capabilities, village internet kiosks managed by farmers - called sanchalaks - themselves, enable the agricultural community access ready information in their local language on the weather & market prices, disseminate knowledge on scientific farm practices & risk management, facilitate the sale of farm inputs (now with embedded knowledge) and purchase farm produce from the farmers' doorsteps (decision making is now information-based).  While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement (despite offering better prices to the farmer) having eliminated costs in the supply chain that do not add value.
• 9.
   Through P&G’sLive, Learn and Thrive cause, we are helping children in need around the world get off to a healthy start, receive access to education and build skills for life.  The P&G Children’s Safe Drinking Water (CSDW): Program uses powdered water purifying technology to turn dirty, potentially deadly water into clean, drinkable water. To date, CSDW has reached more than 65 countries and saved tens of thousands of lives.
• 10.
   A longterm commitment to educational success;  P&G and shiksha: Incresing access to better education: India has the world’s largest number of uneducated children—but our Shiksha program is dedicated to fighting that trend.
• 12.
   The companysays it has been working on water community water replenishment over the past five years by conserving and recycling water usage within its manufacturing processes, constructing rain and roof water harvesting structures, rolling out community water projects, and hosting watershed management programmes in partnership with Teri. PepsiCo says it has reduced water usage in its manufacturing plants by over 60%, and that it has saved 2 billion litres of water in the process.  They even reduced their plastic consumption to produce their bottle and use recycled plastic. and they call their bottles as eco- fina bottles.
• 13.
   In thefall of 1982, McNeil Consumer Products, a subsidiary of Johnson & Johnson, was confronted with a crisis when seven people on Chicago's West Side died mysteriously. Authorities determined that each of the people that died, had ingested an Extra-Strength Tylenol capsule laced with cyanide.  These poisonings made it necessary for Johnson & Johnson to launch a public relations program immediately, in order to save the integrity of both their product and their corporation as a whole .  This incident really made Johnson&Johnson a “hero” overnight thanks to their concern and social responsibility.
• 14.
   Basically, CSRmeans that a company's business model should be socially responsible and environmentally sustainable,by socially responsible, it means that the company's activities should benefit the society and by environmentally sustainable it means that the activities of the company should not harm the environment.  But currently what we can see is that there is an outburst of enthusiasm for environmental causes only. For example, controlling pollution, global warming, deforestation, mitigate carbon emissions, etc. Corporation should take it their duty to work upon it, finally I conclude by quoting that “social responsibility is assumed not imposed”.