Coty

Coty

• 1.
  COTY brands aresold in over 130 countries and territories. 10 brands, which they refer to them “power brands” include: Adidas Calvin Klein Chloé Davidoff Marc Jacobs OPI
• 2.
  Philosophy Playboy Rimmel Sally Hansen
• 3.
  How it allbegan. In 1904, François Coty, at the age of 29, founded the fragrance company that would bear his name in Paris. He was determined to revolutionize a fragrance industry that had seen little change during the 19th century. Coty set about reinventing the perfumer’s fragrance palette. He developed Perfume City in 1909, a residential villa that was transformed into a grand industrial complex. Over time, Perfume City grew, and by 1920 Coty owned and controlled all aspects of his fragrance production, including flower fields, packaging factories, print shops and delivery vehicles. Coty understood that to succeed on a larger scale, he needed to reach a wider audience. In 1912, he opened subsidiaries in New York and London, an important move for the company. 1920s, Coty continued to diversify and secured a substantial hold on the Italian, Swiss, German, Spanish and South American markets. By 1925, an estimated 36 million women in Europe and the Americas used his products. François Coty continued to direct this empire until his death in 1934. “One thing eluded me,” he confessed in the same year. “I never managed to capture the smell of honeysuckle.” In the 1940’s, Coty becomes a worldwide leader in fragrance manufacturing. In 1955, Coty Germany pioneered long-lasting lipstick formula. In 1963 the company becomes the third largest fragrance company in the United States. In 1986, Coty launches Lady Stetson, a top 10 women’s fragrance in the U.S. The iconic Davidoff Cool Water brand launches in the same year. In 1996, further growth fuels Coty’s expansion when Coty acquires UK make-up brand, Rimmel. In 2009, Renato Semerari joins to head up Coty Beauty, while Sergio Pedreiro is named CFO. In 2010 Coty announces four major acquisitions: Dr. Scheller Cosmetics, philosophy, OPI and TJoy, expanding Coty’s presence in the skin care and color cosmetics categories, demonstrating Coty’s commitment to truly becoming a global beauty company. In 2011 Bart Becht is named Coty’s non-executive chairman, taking over from Peter Harf, who remains on the company’s board. In 2012 Michele Scannavini is named Chief Executive Officer of Coty Inc., taking over from Bernd Beetz, who remains on the company’s board as non-executive director. Jean Mortier is named as president of the company’s Prestige business. In 2013 Coty announced the pricing of its initial public offering of 57,142,857 shares of its Class A common stock at a price of $17.50 per share. Coty’s stock began trading on the New York Stock Exchange under the ticker symbol “COTY” on June 13, 2013.