This document provides guidance for counselling parents of children diagnosed with hearing loss. It addresses 8 key questions professionals may ask themselves, including how to counsel new parents, motivate parents to teach their child to listen and speak, and what parents need to know. It emphasizes the importance of early intervention, consistent auditory input from parents, and evidence-based guidelines around recommending cochlear implants. Potential outcomes for children implanted early include better language development compared to later implantation.