An Introduction into Social Media,
Web-Based Interventions and
Technologies for Participatory
Health
Prof Fernando Martin-Sanchez,
Professor Elizabeth Murray,
Professor Jane Gunn &
Dr Sylvia Kauer
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
• Housekeeping

• Respect, listen, discuss, contribute
• Parking lot / introvert forum
• Overview of the day
• Pre-course survey results
Program

Time

Session

9am

Registration

9.15

Intro and Background

9.45

Intro into Participatory Health Research

10.15

Social Media

10.45

Morning Tea

11am

Self-monitoring

11.30

Web-based interventions

12.15

Lunch

1.15

Workshop: Implementing IT in clinical Practice

3pm

Afternoon tea

3.15-4pm

Panel Discussion
Survey findings

Who’s here today?
Universities
Medicare Locals

Hospital
Clinical Practice
0

2

4

6

8

10

12

Main interest for today?
Internet interventions
Social media
Prticipatory health
Other
0

2

4

6

8

10
Survey findings

Confidence from 1 (not at all) to 6 (very)
5
4

3
2
1
Introduction to Web 2.0, social media and
current capabilities

Dr Sylvia Kauer

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Health online

• 80% of internet users look for health
related information online
DEFINITIONS
• Medicine 2.0 = communication between
medial health professionals

• Health 2.0 = web tools used in
healthcare
• In Australia, 130% mobile phone
penetration
• Smartphone penetration estimates from
60 – 84%
• 80% of users search for health
information online
• 45,000 apps on Apple App Store in
fitness, health and medical category
http://commons.wikimedia.org/wiki/Commons:RetroComputing_Society_of_Rhode_Island

from en.wikipedia
http://en.wikipedia.org/wiki/Image:Colossus.jpg {{{PD

http://www.flickr.com/photos/mikecogh/7348035690/sizes/l/

http://www.flickr.com/photos/diffusor/5178282200/sizes/o/
Web 2.0

Social
Media

Selfmonitoring

Participatory
health

Internet
intervention
s
Web 2.0

Social
Media

Selfmonitoring

Participatory
health

Internet
intervention
s
One-way communication

What is
Two-way communication

Icons licenced under Creative Commons: pixabay.com
Web 2.0

Social
Media
Social Media
Social media potentials for clinical practice

• Keep up to date
• Share knowledge with other
professionals
• Improve quality of care
• Need caution
– E.g., Legal disclaimers on online
messages
– Privacy issues
– Connectivity issues
Web 2.0

Social
Media

Selfmonitoring
Self-monitoring devices

http://techcrunch.com/2012/11/07/nate-silver-as-software/quantified-self-devices/
Web 2.0

Social
Media

Selfmonitoring

Internet
intervention
s
Web-based intervention
Web 2.0

Social
Media

Selfmonitoring

Participatory
health

Internet
intervention
s
Patient-centred care

Less GP
acceptability

Censor
Dismiss

Internet-sourced information

Redirect
Refer

Research later
Reflect
Reframe

Research
together

Greater GP
acceptability

Acknowledge
Reinforce

Relationship Model
Doctor-centred
care

Patient-centred
care

Sourced from Dr Kelvin Lau’s Masters Thesis
Department of General Practice, 2013
Opportunities

http://blogs.wsj.com/health/2011/05/17/reader-consult-do-electronicmedical-records-need-a-bottom-up-approach/

Dr Goo le
http://technorati.com/technology/article/lowestmed-to-launch-a-much-needed/
Dr Goo le
http://www.flickr.com/photos/opensourceway/4638981545/sizes/o/
http://buzzpopfizz.files.wordpress.com/2012/07/screen
-shot-2012-07-14-at-8-43-37-pm.png

Challenges
Does IT
• Don’t have the answers but:
– The capabilities are exciting and full of
potential
– People are using it and we can’t ignore that

• What we can do?
– Test it ourselves and in clinics
– But with a critical eye
Questions?

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Introduction into Participatory Health
Research

Prof Fernando Martin-Sanchez
20 minutes

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Patients managing their own health
information
Patient-centric care
Questions?

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Social Media

Prof Fernando Martin-Sanchez
20 minutes

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Trends in self-quantification and tracking
devices
Questions?

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
REFRESHMENTS
10.45-11.15am Self-monitoring
Prof Fernando Martin-Sanchez
11.15-12.15pm Web-based interventions
Prof Elizabeth Murray

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Self-monitoring

Prof Fernando Martin-Sanchez
20 minutes

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Trends in self-quantification and tracking
devices
Questions?

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Web-based interventions

Prof Elizabeth Murray
40 minutes

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Promotion behaviour change and selfmanagement
Questions?

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
LUNCH
1.15-3.00pm

Workshop with Prof Jane Gunn

3.00-3.15pm

Afternoon Tea

3.15-4.00pm

Panel Discussion

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Workshop
Implementing IT in clinical practice

Prof Jane Gunn
PhD Candidates
Marianne Webb, Mark Merolli &
Manal Almalki
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Marianne Webb
Manal Almalki

• Picture of something related to their talk
Mark Merolli - PhD
AFTERNOON TEA
3.15-4.00pm

Panel Discussion

4.00pm

Complete evaluation

CLOSE

General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
PANEL DISCUSSION

Profs Jane Gunn, Fernando
Martin-Sanchez & Elizabeth
Murray
General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre
Connect with us on:
twitter@GPPHCAC #SMePCAus
Social Media GP Australia
(https://www.facebook.com/SMeGPAus)
Slides available at slideshare/SMeGPAus

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General Practice and Primary Health Care Academic Centre
&
Health and Biomedical Informatics Centre

SMeGPAus

Editor's Notes

  • #10 increased computer capabilitieswhy?Everything is getting smaller (laptop) from main frameIncreased speed, processing power, functionalityHandheld – people carrying devices with them – feeding social mediaFirst conception of the internet was the Advanced Research Projects Agency Network (ARPANET) in 1963. The internet became publicly available in 1991.
  • #13 Web 1.0: Producers publish info to consumers. StaticWeb 2.0: in 1999. P&C is one and the same dynamic. Easy interfaces allow users to put up anything they like. Wiki Is a prime example of user driven content. No IT knowledge is required
  • #16 Social media “a group of internet-based applications that build on the ideological and technological foundations of Web/ 2.0. and that allow the creating and exchange of user-generated contentIs the main source of user-driven contentIt is fluid, dynamic, spontaneous, pervasiveConsits of photos, text, sound – in several places. Facebook and twitter – well knownBut also pinterest, youtube, fliker, snapchatUsed for many reasons – primarily social interactions, but can also to connect people about their hobbies, businesses, fanclubs, informationhttp://edudemic.com/wp-content/uploads/2010/05/social-media-landscape.jpg
  • #24 Electronic medical records – PCEHR, roleout – state governmentElectronic prescribing – hopsitals – pharmacy. Self-monitoring/trackigScreeningDr Google – medical adviceAdvertisingReal time consultation, Telehealth (video – government definition), virtual clinics with remote access – billing, revenue. NBN, skype, google hangouts, cicsoendconnect, gotomeetings
  • #26 Dr Google – “do no harm” does not apply to commercial organisationsPrivacy – who has access (commercial companies?), hackersPatients coming in with info from the internetFast moving developing areaSlow adoption, untested technologyLittle empirical evidence that these solutions are beneficial