Crafting the brand positioning part 2
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This document discusses crafting a brand positioning strategy. It recommends differentiating the brand through being different (#BeDifferent) and emotional branding that connects with customers' hearts and minds (#Heart+Mind). To achieve this, it suggests having a strong people-focused culture, distinctive communication, and an emotional hook to connect with customers on a deeper level. It also notes the importance of analyzing potential threats from competitors.
Crafting the brand positioning part 2
- 1. Crafting the Brand Positioning John Rocky Leona
- 4. #BeDifferent: Brand Differentiation in Achieving Competitive Advantage ● Employee ● Channel ● Image ● Image
- 7. Three Traits of Emotional Brands ● strong people-focused corporate culture ● distinctive communication style and philosophy ● compelling emotional hook
- 8. Analyzing Potential Threats from Competitors
- 9. Crafting the Brand Positioning John Rocky Leona