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![If you want [something], you have
to prepare for it with a
vengeance.
- Denise Morrison](https://image.slidesharecdn.com/creatingamarketingplan-140822151706-phpapp02/75/Real-Estate-Marketing-Plan-Sample-Simple-Strategic-Template-for-Real-Estate-Investors-8-2048.jpg)
![Investors
(Cash Buyers)
Sellers
(Discount Properties)
Dwellers
(Tenants &
Retail Buyers)
rentals
rent to own
home buyers
facing foreclosure
tax sale
divorce
distressed properties
inheritance
qualified investors
private money lenders
long term owners
institutional lenders
[Profit] [Help] [Aspire]](https://image.slidesharecdn.com/creatingamarketingplan-140822151706-phpapp02/75/Real-Estate-Marketing-Plan-Sample-Simple-Strategic-Template-for-Real-Estate-Investors-27-2048.jpg)
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Similar to Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estate Investors
Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estate Investors
- 1. Building Your Marketing Plan with TheUltimate Online Marketing Strategy for Real Estate Investors
- 2. Warning! This call isONLY for experienced investors. The strategies discussed are NOT for real estate rookies.
- 3. Your Host: InvestorCarrot Aaron McManus VPof Engagement
- 4. Background: Aaron McManus VP ofEngagement - Started in Chicago real estate in 1997 - Supervised over $1B in sales - Over 2,000 apartment leases - Managed over $40M in residential property - Oversaw some rehab of historic property - Represented 100s of investors - Marketing, training and cultural development with Fortune 500 companies and elite entrepreneurs - Passionate about food, youth & community development
- 5. In This TrainingYou Will Learn: - Why Strategic Planning is So Important - What a Marketing Plan *Can’t* Do - Why Your Marketing Should Tell A Powerful Story - The 9 Questions You Must Ask Yourself - Keywords to Research - Preparing for Success
- 6. "You've got tobe very careful if you don't know where you're going, because you might not get there." -Yogi Berra
- 7. Creative without strategyis called 'art.' Creative with strategy is called 'advertising.' - Jef I. Richards
- 8. If you want[something], you have to prepare for it with a vengeance. - Denise Morrison
- 9. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. What a Marketing Plan Can’t Do: - Give legal advice - Provide investment advice - Fix your personal/business problems - Make your tough decisions for you 9
- 10. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. The first step of any strategic plan is to define the goal. What’s your goal? 10
- 11. The company without strategyis willing to try anything. - Michael Porter
- 12. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. Your goals should be SMART – Specific, Measurable, Achievable, Realistic and Timely. Example: “Making money” is not a SMART goal, whereas “I want to make $100,000 in 2015” could be SMART if can be realistically achieved, but it is specific, measurable and timely. 12
- 14. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. The second step of any good plan is to describe the impact that will happen if the plan succeeds. What impact will this have? Bonus: What’s the impact on your family and your community? 14
- 15. You need toresearch your Local Market before you make investment decisions.
- 16. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. Tough question: How big is your market, and what % do you need to reach in order to accomplish your $ goals? 16
- 17. Conduct a SWOT analysis. Whatare your Strengths, Weaknesses, Opportunities and Threats?
- 18. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. Get honest with yourself. Where are you at today, and what’s holding you back? What are the biggest opportunities you want to capture? What’s your biggest risk of failure? You may want help from an expert coach or small business advisor – if you aren’t able to pay, many communities have free planning services through a local chapter of SCORE, a community college, or economic development center. Take advantage of those resources – sometimes deals come from unlikely places! 18
- 19. How tough isyour Competition? Get specific and conduct a competitive analysis. Learn everything you can about the current offers competing with yours, reputations, types of transactions, and results that your local competition has achieved.
- 20. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. Most Common Competition Research Methods: 1) Google 2) MLS 3) Word of Mouth 4) Site visits 5) Social Media 6) Suppliers, vendors & partners 7) Conferences 8) SpyFu, Moz, Alexa 9) Pick up the phone and buy them a drink 20
- 23. Who are your idealtargets? Try to be very specific – what are your ideal types of transactions, and who is well positioned to buy/sell them?
- 26. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. Make a Target Audience Portrait of Each of Your Targets Drill down to demographics, culture, lifestyle, and other defining characteristics that will help you empathize and relate to the person you want to reach. 26
- 27. Investors (Cash Buyers) Sellers (Discount Properties) Dwellers (Tenants& Retail Buyers) rentals rent to own home buyers facing foreclosure tax sale divorce distressed properties inheritance qualified investors private money lenders long term owners institutional lenders [Profit] [Help] [Aspire]
- 30. One Site PerTarget Find Motivated Sellers Build a Cash Buyer List Create Credibility (main company site) ers Tenants (Rent to Own)
- 31. Many Pages, OneSite
- 32. What are your Compelling Offers? TheCompelling Offer is the KEY to success in marketing!
- 33. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. Compelling Offers Included with Carrot Sites: - Fast Cash Offer - Join Our Exclusive List of Local Discount Properties - Join Our Exclusive List of Great Rent-to-Own Properties - Free Report Selling to A Real Estate Investor - Free Report 5 Ways to Stop Foreclosure - Free Passive Income Investing Report - Free Private Lending Report These offers come with your InvestorCarrot system and are fully loaded – what can you do to make them more compelling, and to stand out from your competition? Be careful here, as state and local laws can prohibit certain types of incentives to sellers, buyers, or unlicensed real estate professionals. 33
- 34. Is this partof your Powerful Story? Telling your story is the best way to reach other people.
- 35. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. 35
- 36. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. 36
- 37. How will you ReachYour Audience? You should be excited to share your powerful story!!!
- 38. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. Ways to Reach Your Target Audiences: - Online search marketing (may include search engine optimization “SEO”, pay-per-click “PPC”, video optimization, and other strategies) - Direct mail - Bandit signs - Bird dogs and brokers - Video marketing (may overlap with search if videos are properly optimized) - Email (may be part of lead nurturing/autoresponse campaign or from purchased lists) - Cold calling (purchased or self-generated lists) - Radio or television ads - Press/media, aka “earned marketing” - Networking and events - Referrals and reputation, aka “word of mouth” - Craiglist and other online bulletin boards There’s a long list here of possible methods that may be easy or difficult for you to implement, depending on your SWOT analysis and the “readiness” of your business. Each method has different benefits that depend on a great deal of factors and can be effective in some situations, so there’s no right/wrong methods… only right/wrong ways to implement them to get the results you want. If you’re just starting out, whittle this list down to only the 3 easiest methods to implement, or use a phased approach as seen on the next slide. 38
- 39. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. 39
- 40. InvestorCarrot Basic Marketing Grid Phase1 Phase 2 Phase 3 Phase 4 Phase 5 Websites Branded & up 1 new post/week Localize lead page Add Case Studies Test & refine PPC & Ads Establish account Set up ad rotation Rotate/test new ads Add new offers Test & refine Organic Search Research Good back links On page Build Rankings Email Nurture Setup auto-post Build identity Promote events Build culture Build community Craigslist 10 posts/week 10 posts/week 10 posts/week 10 posts/week 10 posts/week
- 41. Do Your Keyword Research! Find outwhat people are searching in your market!!!
- 42. Copyright © 2014Carrotly, LLC, aka InvestorCarrot. All information herein is the property of Carrotly, LLC. You may not use, reproduce, modify, distribute or republish any content contained herein without prior written permission from Carrotly, LLC. Some Target Phrases: we buy any house we buy houses we buy your house we buy houses for cash we buy houses fast quick house sale sell my house quickly how to sell your house quickly sell house quickly sell my house quick sell house quick sell my house fast sell house fast sell your house fast 42
- 43. Who supports your growth? Addinga coach, virtual assistant, employee or other support to your team might be what you need to take it to the next level.
- 44. We can helpyou Prepare For Success It’s all about the strategy, baby. But sorry, right now you’ll have to wait.
- 45. Leverage the powerof proven Content Marketing for Real Estate Investors.