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Creating a Sustainable Future for Brands: What can we learn from Covid-19?
The document discusses how brands can adapt to create a sustainable future in the wake of COVID-19 by addressing health, community roles, and sustainability. It emphasizes the importance of emotional connections, community support, and the need for brands to take genuine action rather than just speaking about change. Brands must engage with societal and environmental challenges to remain relevant and effective in a post-pandemic world.
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Creating a Sustainable Future for Brands: What can we learn from Covid-19?
- 1. Creating a SustainableFuture for Brands: What can we learn from Covid-19? Craig GriffinNeil Gains
- 2. Covid-19 highlights existinginequalities
- 3. Our disposable culturehighlighted
- 4. We see whathappens when humans stop
- 5. We see the worldwith new eyes
- 6. Key Questions: 1. Whatrole can brands play in people’s health and wellbeing? 2. What role can brands play in the community? 3. How can brands ensure a sustainable future?
- 7. > Desk analysis >Case studies > Google search intents > Newspaper articles > Secondary data - (including trend and futurology research from around the globe) > Daily updated content on - Social media - News (TV, web, paper) - Field observation and cultural decoding in each Country A global study leveraging multiple data sources & expertise
- 8. Key Questions: 1. Whatrole can brands play in people’s health and wellbeing? 2. What role can brands play in the community? 3. How can brands ensure a sustainable future?
- 9. All brands arenow healthcare brands First Line of Defence: Avoid Virus Contact
- 10. All brands are now healthcare brands LastLine of Defence: Underlying Health & Immunity
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- 12. Brands need totap into emotional needs
- 13. Key Questions: 1. Whatrole can brands play in people’s health and wellbeing? 2. What role can brands play in the community? 3. How can brands ensure a sustainable future?
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- 20. Key Questions: 1. Whatrole can brands play in people’s health and wellbeing? 2. What role can brands play in the community? 3. How can brands ensure a sustainable future?
- 21. Global companies are notimmune
- 22. Are global brandslosing the battle?
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- 24. People are lookingfor empathy, understanding & practical help
- 25. Brands need to walkthe talk
- 26. A sustainable future for brandsis more dependent on society and environment than ever before
- 27. 27 THANK YOU [email protected] [email protected] Neil:+66 (0)96 040 5703 Craig: +66 (0)92 495 2662 www.tapestry.works www.fuelwithinsight.com Craig GriffinNeil Gains