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Creating and Nurturing Onnline Business Communities
Crispin Butteriss is the Chief Practice Officer at Bang the Table and gave a presentation on building successful online business communities. He discussed seven preconditions for success, including having a niche topic, strong purpose, interested members, and ongoing promotion strategy. Butteriss also outlined seven strategies for nurturing communities, such as engaging members and thanking new members. He warned of seven common mistakes like being self-serving, unrealistic expectations, and isolating members. Butteriss recommended modeling thriving communities like those on LitReactor and Good and encouraged attendees to connect with him on LinkedIn.
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Creating and Nurturing Onnline Business Communities
- 1. Building Online BusinessCommunities Crispin Butteriss PhD Chief Practice Officer Bang the Table
- 2. Quick Poll Areyou an ACTIVE member of an online business community?
- 3. …a little aboutme… Co-founder of Bang the Table Currently “Chief Practice Officer” Ph.D. in community engagement (adult & org learning) www.bangthetable.com Online Community Engagement Linkedin Group
- 4. …please get intouch… @what_if_we_did https://www.linkedin.com/in/crispinbutteriss [email protected] NOT Facebook
- 5. “Successful online communitiesdon’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing.” Anna Buss & Nancy Strauss Online Community Handbook
- 6. “FeverBee took aclose look at data from Brand Republic and found that out of a random sample of 875 communities, only 12 had over 100 active members -- that's just 1.3 percent..” Richard Millington Ning
- 7. Seven preconditions fora successful online business community
- 8. Preconditions for success A (untapped) niche topic A strong and lasting purpose Enough interested people to overcome the 90-9-1 rule A clear motivator to participate An ongoing promotional strategy Enough people, time and money to keep it going Time to grow
- 9.
- 10. Seven strategies for nurturing a successful online business community
- 11. Nurturing for success Seed the feed… Make your network “indispensible” Ask the group direct questions via email Thank every new member (automagically) Have rules and stick to them Controlled self-promotion Physical and online events
- 12.
- 13. Seven mistakes toavoid when you're setting up your online community
- 14. Avoid this… Beingblatantly self-serving Unrealistic expectations about everything Isolating yourself from your crowd Focusing on growth at the expense of activity Letting your group manage itself The sound of silence Changing your community raison d'être without asking
- 15. Seven examples ofthriving online communities to model
- 16. Success stories http://litreactor.com/- How to be a writer. http://magazine.good.is/ - How to make the world better. http://www.classroom20.com/ - How to use social in the classroom. http://www.triiibes.com - so good, you can’t get in! Linkedin – eTail Conference – 8000 members Linkedin – Digital Marketing – 588,000 member There are HUNDREDS of conference based groups on Linkedin
- 17.
- 18. Thank you Rememberto connect…. @what_if_we_did https://www.linkedin.com/in/crispinbutteriss [email protected]