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Creative Summit 2012 - The Pleasure Revolution
Games will lead the way in the pleasure revolution because they are designed entirely for pleasure. Games provide clear feedback, a sense of progress, the possibility of success, mental and physical exercise, and allow people to satisfy their curiosity and solve problems in a feeling of freedom. Pleasure is a powerful, complex, and contextual motivation that drives everything people do. Motivational design should make experiences appealing, engaging, effortless, uncheatable, and not embarrassing by considering what people will like and how to get them to like it more.
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Creative Summit 2012 - The Pleasure Revolution
- 1. The Pleasure Revolution WhyGames Will Lead the Way Jesse Schell Creative Summit - 2012
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- 34. Self-Determination Theory Competence Autonomy Relatedness I want to be I want I want to good at what freedom! connect to I do! others!
- 35. “Hafta” “Wanna” Duty Fun Work Play Slavery Freedom Efficiency Pleasure
- 42. Games are specialbecause… • They are interactive • They are designed ENTIRELY for pleasure
- 43. Games provide: • Clear Feedback • A Sense of Progress • The Possibility of Success • Mental and Physical Exercise • A Chance to Satisfy Your Curiosity • A Chance to Solve a Problem • A Feeling of Freedom
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- 51. Laughter Discovery Thrill Fantasy Story Triumph Expression Challenge Sensation
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- 53. Five Keys toMotivational Design
- 54. Key 1: Makeit Appealing
- 55. Key 2: Makeit Engaging
- 56. Key 3: Makeit Effortless
- 57. Key 4: Makeit Uncheatable
- 58. Key 5: Makeit Not Embarrassing
- 59. Pleasure is… • Complex and Counterintuitive • Embarrassing to discuss • Not fully understood by anyone • The motivation for EVERYTHING we do • The key to design in the 21st century
- 60. You CAN makeyour experiences better • Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?
- 61. Thanks! Slides: slideshare.net/jesseschell Twitter: @jesseschell Email: [email protected]