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Creative that cracks the code
1) The document discusses various creative advertising techniques like using memes, interactive games, collaborating with customers, and injecting humor. 2) It provides examples of successful ad campaigns that utilized these techniques, such as an Oreo campaign that engaged customers in designing cookies and a Kia Motors ad showing hamsters chilling in a car. 3) The document advocates for using native advertising by embedding products in movies, TV shows, and games to gain greater attention from consumers.
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Creative that cracks the code
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- 3. World is filled withNon Artistic and Unimaginative adds
- 4. Advertising has flippedto All Science AND
- 5. But consumer needs persuading so Creativitywon’t ever cease.
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- 7. The campaign utilizedpower of memes and showed creativity
- 8. The use ofthe famous ‘Gangnam Style’ yielded 233% increase in sales
- 9. The ‘Mauka Mauka’ads during the ICC Cricket World Cup 2015 proved to be a magnet for the fans
- 10. The Ad asa GAME
- 11. CocaCola’s and HongKong’s first-ever interactive gaming TV promotion
- 12. #1 download inapp store on launch day. -380,000 downloads in just one month. -Over 9 million times combined.
- 13. Plenty of advertisingis already embedded in electronic games The most famous ANGRY BIRDS
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- 15. Crowd sourcing isa way to get Fresher and Better Ideas
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- 17. Launched a 100-dayseries of cookie designs pegged to each day news. Invited people to nominate news pegs every morning and to vote later in the day for their favorite design. Sharing of Oreo’s Facebook page rose by 4400% within three months of campaign.
- 18. Lay’s introduced acampaign where people were asked to give a flavor of Lay’s they want to eat and win prizes.
- 19. kk This campaign byPepsi resulted in a substantial growth of viewers for the upcoming IPL season
- 20. Kurkure’s Gift boxgraphic making campaign was a big hit
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- 22. Kia MOTORS aMERiCa aDVERTiSEMENT ANew Way To ROLL !!
- 23. KIA Motors aireda fun filled ad for its Soul model car showing roads filled with hamster wheels to evoke drab mindlessness of typical daily commute, while a Soul drove up along side and slide down its window showing hamsters in the car chilling to their hip tunes.
- 24. Vodafone entered thescene with its.. ZooZoo’s
- 25. A series ofZooZoo Ads lead to the rise of Vodafone in India
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- 27. ‘Socially responsible’ goods costmore to produce than alternatives.
- 28. The ‘shwopping’ campaign,which suggests that before you rush out to buy the fashion, you chose something from your closet to recycle.
- 29. MARKS & SPENCER Can’tafford to be irresponsible, therefore shwop drops were placed in all the leading areas of the city.
- 30. When customers start tovalue sustainability, it stands to win big. M&C hoped to make $350 million per year
- 31. Amul advertisements carry theessence of India and showcases whatever happening around.
- 32. The campaign fromLifebuoy helped in protecting children below the age of 5 years.
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- 34. Ads have greater attentionwhen inseparable from content that surrounds them
- 35. Utilize this concept Haveproduct placement in films, magazines, TV shows and Games.
- 36. An Example -Nieman Marcus advertisedon ABC’s drama series Revenge. -First they opted for a “takeover” of the program, meaning that every ad in the hour-long segment was theirs. -Then, to make the most of that sole sponsorship, they hired the show’s cast to perform in character in five long-form commercials.
- 37. Shahrukh Khan advertising Sunfeast biscuits proved thatthe brand sales grew in numbers due to the face value.
- 38. Aishwarya Rai’s bold looksfor Loreal meant that the Brand became an instant success among the ladies.
- 40. CREATED BY- Shruti Bansal UIT-RGPV, BHOPAL, during an internship By Prof. Sameer Mathur, IIM Lucknow