Creative Thinking (Convergent and Divergent thinking)
- 1. PRESENTED BY: PRINSON RODRIGUES BEHAVIORAL SCIENCE PRESENTATION
- 3. WHAT IS CREATIVITY? • Creativity is the act of turning new and imaginative ideas into reality. • It is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. • Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative.
- 4. CREATIVE THINKING • Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task. • Creative thinking embodies a relaxed, open, playful approach and is less ordered, structured and predictable than critical thinking.
- 6. CONVERGENT THINKING • It generally means the ability to give the "correct" answer to standard questions that do not require significant creativity. • Examples: • Multiple choice tests • Spelling tests • Math quizzes
- 8. DIVERGENT THINKING • Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. • It typically occurs in a spontaneous, free-flowing, 'non-linear' manner, such that many ideas are generated in an emergent cognitive fashion. • Example: Brainstorming
- 12. IDEA GENERATION AND EVALUATION • Ideas can be generated and evaluated using the following steps: • Identifying and evaluating new ideas • Avoiding the wrong ideas • Checking interesting trends and ideas • Using brainstorming to generate ideas
- 13. IDEA GENERATION AND EVALUATION (BRAIN STORMING) • Brainstorming is a group method of gathering ideas pertaining to the solution of a problem. This technique can also be used to identify local problems in need of solution. • Brainstorming creates new ideas, solves problems, motivates and develops teams. This is because it involves members of a team in bigger management issues, and it gets a team working together. • Personal brainstorming - just by yourself - is very useful for creativity, planning, presentations, decision-making, and organizing your ideas
- 14. BRAIN STORMING PROCESS • Clearly define the topic to be brainstormed. • Aim to generate as many ideas as possible. • Don't change, criticize or evaluate any idea. • Encourage each member to present as many ideas as possible. • Keep going until all ideas have been presented.
- 15. BRAIN STORMING EVALUATION • Evaluating the results is the final and most important part of the Brain Storming process. • At the end of a successful brainstorming session you will have a long list of ideas. Now you will need to separate the “jewels” from the “junk” and create a manageable list of feasible ideas that are worthy of further investigation. • Clarify: Make sure everyone understands what each idea means. • Categorize Ideas: Combine related ideas. Re-write your list or rearrange post-it notes. • Rank Order Ideas: Ranking the brainstorming results helps to focus a team's efforts to find workable solutions to the issue at hand.
- 17. IMAGE GENERATION AND EVALUATION • Image generation is another method of creative thinking, it is the practice of using pictures to solve problems, think through issues and communicate clearly. • Random Picture Technique (or Picture Association) is the method that is most popularly used. • The first thing you need for this technique is, fairly obviously, a random picture. This is then used as a prompt to come up with new ideas and solutions
- 18. HOW TO PERFORM PICTURE ASSOCIATION • If you’re truly stuck for ideas, perform an image search on your topic of choice, pick a random photo. Work backwards from the picture, developing a story around how the photo was taken. • With a picture in front of you, extract an idea from it, or imagine a similar theme/person/action happening within your own situation. • Next think of how you can use that new situation/object/attitude in your own situation. It does not immediately have to be a positive solution but you may later be able to move from it to a good solution.
- 19. PRECAUTIONS TO RANDOM PICTURE TECHNIQUE • You must be careful of deciding when a specific picture is of use. • If you are trying to choose a picture which fits into the problem you are trying to solve then you end up with a picture which is not random. • You also have to be careful of linking the picture with an idea you already know about. You have to train your mind not use the technique with an old idea to show that the old idea is good. • Also, you may just stare at the picture and think how nice the picture is and not get anything out of it except a sense of well-being.
- 20. DEBATING
- 21. WHAT IS DEBATING? • Competitive debating is a fun activity akin to a game in which we examine ideas and policies with the aim of persuading people within an organised structure. • It allows us to consider the world around us by thinking about different arguments, engaging with opposing views and speaking strategically.
- 22. SIX PHASE MODEL OF CREATIVE THINKING
- 23. ICEDIP MODEL • The ICEDIP model divides creativity into six phases: 1. Inspiration 2. Clarification 3. Evaluation 4. Distillation 5. Incubation 6. Perspiration
- 24. ICEDIP MODEL • INSPIRATION, where you explore, generate ideas, have visions, research similar projects, brainstorm and dream. • CLARIFICATION, where you discuss your aims, focus on your goals, research costs and assess risks. • EVALUATION, where you assess which ideas have best potential, and how to improve your work as it moves forwards.
- 25. • DISTILLATION – the process of concentrating or boiling your ideas down into a single vision. • INCUBATION, or not thinking about your idea! This phase is about letting go and allowing new connections to happen naturally. You may have the occasional ponder. • PERSPIRATION, the hard work phase where you actually put plans into action, with determination. ICEDIP MODEL
- 26. THANK YOU!