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Creative Thinking.pdf
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- 2. ● What iscreativity? ● What is Innovation? ● What is creative thinking? ● Why creativity is important? ● Types of Creativity ● Key components of creativity Day 1
- 3. Creativity Creativity is justconnecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. — Steve Jobs
- 4. Value Creation ● Imagination ●Creativity ● Empathy ● Innovation
- 5. Creative Thinking According toKampylis and Berki ‘Creative thinking is defined as the thinking that enables students to apply their imagination to generating ideas, questions and hypotheses, experimenting with alternatives and to evaluating their own and their peers’ ideas, final products and processes.’
- 6. 4C model ofcreativity Mini C (Interpretive Creativity) Little C (Everyday Creativity) Pro C (Expert Creativity) Big C (Eminent Creativity)
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- 10. ● Creativity inevents : The edge ● What is Creativity in events? ● Why creativity is important in events? ● Components of Creativity in events Day 2
- 11. ● Creative elements: Science of Creativity ● Sensology:Creating creative experiences ● What are the different senses? ● Using senses to create engaging events Day 3
- 13. ● Creative elements ●Creative tools ● Creative process ● Creative application in elements Day 4
- 14. Creative elements ● Willingnessto do something new ● Accepting challenges ● Be open to critics ● Open communication ● Thorough research
- 15. Creative tools ● MindMapping/Brainstorming ● The Checklist (Why?Where?When?Who?What?How?) ● Six Thinking Hats ● Lateral Thinking ● Random Word Generation ● Word Association ● Picture Association ● Change Perspective
- 20. ● Creative Development ●Developing brief and brainstorming ● Developing creative ideas ● Role of mood boards Day 5
- 21. Brainstroming Brainstorming is asimple, natural strategy for ideation and problem solving. It motivates people to dream up new ideas that may seem a little insane at first. Several of these ideas can be turned into a fresh and innovative answer to an issue. Other ideas can trigger even more inventive ideas and solutions.
- 23. Brainstorming rules 1. Focuson quantity 2. Withhold criticism 3. Welcome unusual ideas 4. Combine and improve ideas
- 24. Importance of moodboards 1. Pushes creativity 2. Allows for more collaboration with the client 3. Makes sure the look and feel is in alignment with the project goals 4. Provides for a more efficient and smooth process 5. Provides a great reference tool
- 25. ● Meeting objectivesthrough creativity ● Making impact with presentations ● Structure of creative presentation Day 6
- 26. Understanding corporate identity Day7 Understanding visual identity Applying brand guidelines Role of storytelling