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Uploaded byElisabetta Di Stefano
Creativebrief
The document outlines a meal preparation service called "Fuel Factory" that allows customers to order customized, pre-prepared meals tailored to their dieting needs. The service plans meals in advance that are prepared and available for pickup for hours, days or weeks. It aims to help customers eat smarter, save time, and avoid cheating on their diets. Key competitors include similar meal kit companies. The service sees its competitive advantages as being highly customized to diets and accessible nearly all hours. Target markets are fitness enthusiasts, busy people, and athletes.
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Creativebrief
- 1. Vision & Mission “Fuel Factory”: Order food custom for your dieting needs post-workout. Key Product/Service Plan your meals in advance and have them prepared for you ahead of time for the hour, the day, or the week. Attributes Eat Smarter, Convenience, Preparation, Time Saver, Simple Key Competitors • Energy Kitchen • Dig Inn • Nutrisystem • Energy Fuel Competitive Advantage Highly tailored to your diet needs. Accessible 20 hrs/7 days a week Franchises can be at every Value Proposition Less worrying about cheating on diet Be prepared and save time Key Stakeholders Gyms, Members, Target Market Fitness People, Busy people On the Go
- 2. Order food customfor your dieting needs post-workout. Vision & Mission
- 3. Plan your mealsin advance and have them prepared for you ahead of time for the hour, the day, or the week. Key Product/Service
- 4. Eat Smarter, Convenience,Preparation, Time Saver, Simple Less worrying about cheating on diet Be prepared and save time Attributes Value Proposition
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- 9. Body Builders, Fitness, Figure Competitors, Athletes, Actors, Actresses. Models, Target audience