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Seven Ways to Foster Your Creativity and Spark Innovation
The document discusses the definition of creativity and innovation, detailing their importance and the processes involved. It presents seven strategies to enhance creativity, including asking compelling questions, embracing collaboration, challenging assumptions, and utilizing prototyping. Additionally, it emphasizes the importance of a supportive work environment and diverse thinking for fostering innovation.
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Introduction to fostering creativity and innovation by Linda Naiman.
Analysis of creativity definition: turning imaginative ideas into reality, requiring both thought and action.
Three components: expertise, creative-thinking skills, and motivation (intrinsic/extrinsic).
Innovation defined: development of new products, services, or processes to create value and financial returns.
Importance of both analytical and creative thinking in fostering innovation.
Design-thinking should integrate both functional and imaginative approaches for innovation.
Steps in a design-thinking model: challenge definition, data gathering, prototyping, and feedback.
Introduction to seven methods for fostering creativity and igniting innovation.
Importance of asking significant questions to spur change.
Encouraging idea evaluation using 'Yes, and...' technique during brainstorming.
The significance of listening to others to capture brilliant ideas.
Encouragement to question and challenge existing assumptions.
Benefits of altering perspectives to enhance creativity.
Importance of consuming diverse forms of literature and art to stimulate creativity.
SCAMPER technique for idea development: Substitute, Combine, Adapt, Modify, Use differently, Eliminate, Rearrange.
Examples illustrating the SCAMPER technique in practice.
Further context on SCAMPER application for creativity.
Role of prototyping in making ideas tangible and its significance in innovation.
Questions to encourage personal reflection on creativity and action steps to foster innovation.
Information on Creativity at Work services and invitation to further engage.
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Similar to Seven Ways to Foster Your Creativity and Spark Innovation
Seven Ways to Foster Your Creativity and Spark Innovation
- 1. Seven Ways toFoster Your Creativity and Spark Innovation Presented by Linda Naiman Founder, Creativity at Work.com March 17, 2012 Ā© Linda Naiman CreativityatWork.com
- 2. Creativity Defined Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but donāt act on them, you are imaginative but not creative.ā ā Linda Naiman Ā© Linda Naiman CreativityatWork.com
- 3. Three Components ofCreativity Expertise Creative-thinking Knowledge: Skills Technical, Degree of ļ¬exibility, Creativity procedural & imagination intellectual Motivation Intrinsic; Extrinsic; most inļ¬uenced by tangible rewards work environments Source: T.M. Amabile, Harvard Business Review Oct. 98 Ā© Linda Naiman CreativityatWork.com
- 4. Innovation Defined Business Org. Systems Model Structures Services/ Products Processes Brand exp āThe design, invention, development, and/or implementation of new or altered products, services, processes, systems, organizational structures, or business models for the purpose of creating new value for customers and financial returns for the firm.ā (U.S. Commerce Dept.) Ā© Linda Naiman CreativityatWork.com
- 5. Creativity & Innovationrequire whole-brain thinking Knowledge Imagination Expertise Passion Empathy Action Timing
- 6. Whole-brain Innovation Not just function,but also ā¦DESIGN. Not just argument, but also ā¦STORY. Not just focus, but also ā¦ SYMPHONY(synthesis) Not just logic, but also ā¦ EMPATHY. Not just seriousness, but also ā¦ PLAY. Dan Pink, A Whole New Mind Linda Naiman, Creativity at Work
- 7. Design-Thinking Model forInnovation 1. Deļ¬ne the challenge/opportunity afļ¬rmative and strategic topic(s) 10. Iterate 2. Gather data 9. Implement Audit / Benchmark Trends, observe, 8. Assess understand customer outcomes/reļ¬ne Get feedback from users 3. Re-frame/ clarify challenge 7. Prototype/test idea Question assumptions Manage risk 4. Incubate. Access aesthetic 6. Critique/Evaluate/Reļ¬ne Ideas ways of knowing. Feed your brain. using criteria ie Desirability, Timing, Feasibility Arts, science, culture. Sleep on it. 5. Ideate/ and Viability. illuminate Assemble co-creative group all departments involved in challenge. Use diverse stimuli for brainstorming. Be visual. Ā© Linda Naiman CreativityatWork.com
- 8. Seven Ways toFoster Your Creativity and Spark Innovation Ā© Linda Naiman CreativityatWork.com
- 9. 1. Ask CompellingQuestions The seeds of change are planted in the very first questions we ask. āDavid Cooperrider Ā© Linda Naiman CreativityatWork.com
- 10. 2. Respond toideas with Yes, and.. Once you have generated ideas -say 10-100, THEN you evaluate with Yes BUT... Use this technique when you want to generate ideas in the brainstorming phase of the innovation process to build on the ideas of others. Follow these guidelines for effective brainstorming: Eight reasons why brainstorming doesnāt work, and what you can do about it. Ā© Linda Naiman CreativityatWork.com
- 11. Listen for Brilliancein others āForce people to LISTEN to each other.ā Miles Davis Ā© Linda Naiman CreativityatWork.com
- 12. 3. Challenge Assumptions Itāll never work... People would never... Itās not in the budgetā¦ Ā© Linda Naiman CreativityatWork.com
- 13. 4. Change YourPerspective Spielberg stood upside down on a hill overlooking LA and came up with the ālookā for his movie. Ā© Linda Naiman CreativityatWork.com
- 14. 5. Feed yourBrain If you stuff yourself full of poems, essays, plays, stories, novels, films, comic strips, magazines, music, you automatically explode every morning like old faithful. I have never had a dry spell in my life, mainly because I feed myself well, to the point of bursting. āRay Bradbury Ā© Linda Naiman CreativityatWork.com
- 15. 6. Ask SCAMPERquestions to design and innovate ā¢ What can you Substitute? ā¢ What can you Combine? ā¢ What can you Adapt? ā¢ What can you Magnify/Modify? ā¢ What can you Put to other uses? ā¢ What can you Eliminate? ā¢ What can you Reverse/ Rearrange? (Source: Bob Eberle) Request a Scamper instructional info sheet via www.CreativityatWork.com Ā© Linda Naiman CreativityatWork.com
- 16. SCAMPER Examples Ā© LindaNaiman CreativityatWork.com
- 17. SCAMPER Ā© Linda NaimanCreativityatWork.com
- 19. 7. Prototype Make your ideas visible. āEffective prototyping may be the most valuable core competence an innovative organization can hope to have.ā Think about It. Innovation = Reaction to the Prototype An early Ipod prototype āMichael Schrage, MIT Ā© Linda Naiman CreativityatWork.com
- 20. What sparked your creativity? Whataction will you take to foster innovation? Ā© Linda Naiman CreativityatWork.com
- 21. Creativity at Work.com Please share. Consulting | Training | Coaching Creativity at Work IF you would like to learn more about Follow me developing creativity and innovation @lindanaiman capabilities in your organization, please contact: Join Creativity at Work on FaceBook Linda Naiman Creativityatwork.com Tel: +1 604-327-1565 Subscribe to the Creativity at Work newsletter Thank you! Ā© Linda Naiman CreativityatWork.com