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Creativity & innovation
This document discusses creativity and innovation. It argues that creativity involves combining existing ideas to create something new. True innovation requires challenging existing ways of thinking and taking customers' perspectives. Innovation is difficult because companies tend to benchmark each other, leading to similar approaches. The document advocates rethinking how companies are run to foster a culture where new ideas are welcomed, risks are embraced, and failure is accepted as part of the learning process. Speed and action are important for innovation to succeed.
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Creativity & innovation
- 1. Play ssǝɔoɹd ǝɥʇ ǝƃuǝllɐɥɔ & WE NEED to
- 2. Play & ssǝɔoɹd ǝɥʇ ǝƃuǝllɐɥɔ Everything is a remix: CREATIVITY & INNOVATION
- 3. What is Innovation? It’sabout looking at your customers & seeing things from their viewpoint. Not your own. Innovation is a business affair. It is about creating value by challenging the culture and ”how we do things around here”.
- 4. What is Creativity? Creativityimplies creating new stuff by combining two or more existing ideas.
- 6. CREATIVITY Creativity is ageneric term. It is abstract and has no reference to quality in regards Telling someone that we are going to have a creative to a specific situation or task process implies nothing more than: ”We are going to spend some time coming up with something new” Creativity is not a goal in But, it should be: itself, it´s the character of an activity; it implies nothing ”We are going to come up with some shit that more than an exploration really works.” with the intention of creating something new with some kind of value. Creativity is not a talent. Creativity is a drive IMAGE BY MISTERBISSON ON FLICKR.COM
- 7. Being UNIQUE hasno value in itself, unless it gives the customer something of value.
- 8. IMAGE BY SYNTECHICFUTURE ON FLICKR.COMxt two proble ms: since all companys benchmark each other it is all about the hammer and if you think your only tool is a hammer, every problem starts looking like a nail
- 9. Play Creativity & Innovation& ”Please clap, and create the sound of thunder... ”...the interesting thing here though is that I asked a group of kids exactly the same question. Not one of you got of your seat to think, right, how can I clap - maybe I can use other parts of my body to create extra a single one of you thought about clapping in a slightly different way sounds. Not other than sitting in your seats there and using two hands”. -Evelyn Glennie
- 10. Why didn't Ithink of that? We hear this all too often. For innovation to happen, for ideas to come to life, there Hello I thought of that needs to be a dramatic shift in our mind set. years ago, we just So, why is it so hard?? didn't have the money/ the timing wasn't right!
- 11. If you donot manage culture - the culture manages you... ent! iffer Don't let your environment Our mental maps narrows us!! to be d define your strategy... hard It´s Create a strategy that defines your environment!
- 13. We Need toRe-Think how we run our companies & organisations.
- 14. copy transform combine Innovation & Creativity 1% Idea > 99% Execution. It is about ACTION. Creating what you can not see. It is about CONNECTION. Connecting people and ideas It is about DEVIATION. Forging new combinations.
- 15. 8 Lessons about innovationworth sharing.
- 16. 1 Innovation starts at the top. Leaders need to create the vision and live the values.
- 17.
- 18. 2 R&D? Innovation can happen anywhere. anyone can do it, but not everyone is good at it.
- 19. 3 Innovation is a Team Sport Operating inside silo’s is deadly. Collaborate.
- 20. 4 Innovation is never easy. But it is always possible. Step by step. Project by Project Small ideas need room and time to grow We need to see that we make progress
- 21. 5 Listen to ideas Innovation Reward Bravery relies on trust. Embrace Risk Learn from Failure
- 22. We need a better recording device. Todaywe are getting better and better at masuring what´s easy to measure - not what´s important. What you measure gets done, so what do you measure? We need to understand what really creates value and then IMAGE BY: MATT BLAZE ON FLICKR.COM measure it evidence based.
- 23. 6 Just because it worksfor Google does not mean it will work for you. Create an innovation culture that fits.
- 24. 7 The Customer isnot always right, but they do sit at the heart of all innovation.
- 25. 8 Finally: Speed is Mission Critical Fail Early Fail Fast Fail inexpensively
- 26. In the next30 days, you can change the world by doing just 3 things.
- 27. Copy Transform Combine
- 29. Play & ʇuıodʍǝıʌ s,ǝsןǝ ǝuoǝɯos ɯoɹɟ pןɹoʍ ǝɥʇ ʍǝıʌ ʎןdɯıs Thanks to: Ben Rennie http://www.sixpointtwo.net/ Helge Tenno http://www.180360720.no/ Kirby Fergusson http://www.everythingisaremix.info/