CREATopia	
  



CreateSmart	
  Ini<a<ve	
  2011-­‐12	
  
         Proposal	
  Prepared	
  by	
  
 Hong	
  Kong	
  Design	
  Ins,tute	
  
                  &	
  
          HULU	
  Culture	
  
                     	
  
                Version	
  01	
  
                      	
  
Index	
  
1.	
  Principles	
  &	
  Objec<ves	
  
2.	
  Background	
  &	
  Core	
  Ac<ons	
  	
  
3.	
  Conceptual	
  Framework	
  of	
  Execu<on	
  	
  	
  	
  
4.	
  The	
  7	
  Modules	
  in	
  2	
  Phrases	
  
5.	
  Organiza<on	
  
1.  Principles	
  &	
  Objec<ves	
  
A.	
   Social	
  resources	
  are	
  renewable	
  for	
  sustainable	
  
       development	
  

B.	
   Design	
  and	
  crea<ve	
  strategy	
  is	
  an	
  engine	
  for	
  
       enabling	
  resources	
  to	
  excel	
  

C.	
   Crea<ve	
  business	
  model	
  executes	
  new	
  strategies	
  
       for	
  sustainable	
  growth	
  of	
  society	
  and	
  economy	
  

     The	
  collabora<on	
  of	
  three	
  transforms	
  social	
  
     resources	
  to	
  sustainable	
  social	
  capitals	
  	
  	
  
Social	
  
               Resources	
  	
  




                Sustainable	
  
                 Growth	
  of	
  
                Society	
  and	
  
                 Economy	
  	
  
Crea,ve	
                            Design	
  &	
  
Business	
                           Crea,ve	
  
 Model	
                             Strategy	
  
2.	
  Background	
  &	
  Core	
  Ac<ons	
  	
  
A.	
   Social	
  resources	
  are	
  renewable	
  for	
  sustainable	
  
       development	
  

    Design	
  and	
  crea<ve	
  strategy	
  is	
  an	
  engine	
  for	
  
    enabling	
  resources	
  to	
  excel	
  

    Crea<ve	
  business	
  model	
  executes	
  new	
  strategies	
  
    for	
  sustainable	
  growth	
  of	
  society	
  and	
  economy	
  

    The	
  collabora<on	
  of	
  three	
  transforms	
  social	
  
    resources	
  to	
  sustainable	
  social	
  capitals	
  	
  	
  
Social	
             But	
  they	
  need	
  to	
  be	
  iden<fied	
  
       Resources	
  	
        in	
  order	
  to	
  be	
  u<lized	
  




                             Stock	
  Taking	
  
                               Process	
  




Under-­‐u,lized	
  Resources	
              Resources	
  ready	
  to	
  be	
  u,lized	
  
Example	
  01	
  



    Cultural	
  
    Resources:	
  
•  Heritages	
  
•  Urban	
  &	
  
   Tradi<onal	
  CraWs	
  
•  Old	
  Shops	
  &	
  
   CoXage	
  Businesses	
  
Etc.	
  
Example	
  02	
  



                       Manmade	
  &	
  
                       Natural	
  
                       Resources:	
  
                    •  Urban	
  Wastages	
  
                    •  Agricultural	
  
                       Products	
  
                    Etc.	
  
Example	
  03	
  



   Human	
  
   Resources:	
  
•  SMEs	
  
•  Skilled	
  Labors	
  
•  Ins<tu<ons	
  
•  NGOs	
  
•  SEs	
  
Etc.	
  
A.	
   CREATopia	
  will…	
  


     further	
  this	
  stock	
  taking	
  process	
  of	
  un-­‐
     u<lized	
  local	
  resources.	
  Then,	
  translate	
  
     them	
  into	
  renewable	
  resources	
  for	
  
     sustainable	
  development.	
  
Social	
  resources	
  are	
  renewable	
  for	
  sustainable	
  
     development	
  

B.	
   Design	
  and	
  crea<ve	
  strategy	
  is	
  an	
  engine	
  for	
  
       enabling	
  resources	
  to	
  excel	
  

     Crea<ve	
  business	
  model	
  executes	
  new	
  strategies	
  
     for	
  sustainable	
  growth	
  of	
  society	
  and	
  economy	
  

     The	
  collabora<on	
  of	
  three	
  transforms	
  social	
  
     resources	
  to	
  sustainable	
  social	
  capitals	
  	
  	
  
Design	
  &	
     Crea,ve	
  
Crea,ve	
         Business	
  
Strategy	
         Model	
  
Design	
  &	
  
Crea,ve	
  
                  It	
  makes	
  all	
  the	
  different	
  
Strategy	
        Case	
  01	
  
Design	
  &	
  
Crea,ve	
  
                  It	
  makes	
  all	
  the	
  different	
  
Strategy	
        Case	
  02	
  
B.	
   CREATopia	
  will…	
  


        Design	
  &	
     create	
  a	
  pla`orm	
  to	
  
        Crea,ve	
         facilitate	
  construc<ve	
  
        Strategy	
        dialogues	
  between	
  the	
  
                          social	
  resources	
  and	
  
                          crea<ve	
  minds.	
  
Social	
  resources	
  are	
  renewable	
  for	
  sustainable	
  
    development	
  

    Design	
  and	
  crea<ve	
  strategy	
  is	
  an	
  engine	
  for	
  
    enabling	
  resources	
  to	
  excel	
  

C.	
   Crea<ve	
  business	
  model	
  executes	
  new	
  strategies	
  
       for	
  sustainable	
  growth	
  of	
  society	
  and	
  economy	
  

    The	
  collabora<on	
  of	
  three	
  transforms	
  social	
  
    resources	
  to	
  sustainable	
  social	
  capitals	
  	
  	
  
Design	
  &	
     Crea,ve	
  
Crea,ve	
         Business	
  
Strategy	
         Model	
  
Crea,ve	
  
                                 Business	
  
                                  Model	
  



Incuba,ons	
     Advices	
  

                 Produc,on	
  
                 Promo,on	
  
                 Sales	
  
                 Legal	
  
                 Finance	
  
                 Etc.	
  
C.	
   CREATopia	
  will…	
  

	
  
help	
  crea<ve	
  	
  
strategies	
  	
  to	
          Design	
  &	
           Crea,ve	
  
                                Crea,ve	
               Business	
  
execute	
  into	
  
                                Strategy	
               Model	
  
Design	
  Enterprises,	
  
SEs,	
  SMEs,	
  etc.	
  
3.	
  Conceptual	
  Framework	
  of	
  Execu<on	
  	
  	
  	
  
CREATopia	
  
func<ons	
  as…	
  
a	
  crea<ve	
  system	
  for	
  
enhancing	
  collabora<on	
  
between:	
  
	
  
-­‐  Social	
  Resources	
  
-­‐  Design	
  &	
  Crea<ve	
  
     Strategy	
                     $$$
-­‐  Crea<ve	
  Business	
  
     Model	
  
CREATopia	
  
executes	
  with…	
  
interac<ve	
  pla`orms	
  for	
  both	
  
physical	
  and	
  mobile	
  environments	
  
that	
  facilitate:	
  

-­‐  Sharing	
  of	
  Resources	
  
-­‐  Cross	
  Disciplinary	
  Networking	
  
-­‐  Knowledge	
  Exchange	
  
-­‐  Explora<on	
  and	
  
     Experimenta<on	
  
-­‐  Archiving	
  of	
  Successful	
  Projects	
  
-­‐  Celebra<on	
  of	
  Result	
  
-­‐  Sustainable	
  Development	
  
4.	
  The	
  7	
  Modules	
  in	
  2	
  Phrases	
  
CREATopia	
  will	
  be	
                     4.1	
  Network	
  
divided	
  into	
  7	
  Modules	
  in	
  
                                              4.2	
  Studio	
  
2	
  Phrases:	
  
                                              4.3	
  Marketplace	
  
                                              4.4	
  Award	
  
                                                                                 Phrase	
  One	
  


                                              4.5	
  Tour	
                      Phrase	
  Two	
  

                                              4.6	
  Fes<val	
  
                                              4.7	
  Extension	
  

                                            ***Proposed	
  Project	
  Dura<on:	
  2	
  Years	
  
4.1	
  	
  CREATopia	
  Network	
  
       	
  



CREATopia	
  Network,	
  a	
  
knowledge-­‐based	
  network	
  
to	
  facilitate	
  dialogues	
  and	
  
dances	
  between	
  local	
  
community-­‐based	
  
resources,	
  local	
  crea<ve	
  
individuals	
  and	
  
entrepreneurial-­‐minded	
  
individuals.	
  	
  
	
  
4.2	
  	
  CREATopia	
  Studio	
  




CREATopia	
  Studio,	
  a	
  
laboratory	
  to	
  generate	
  and	
  
nurture	
  ideas	
  for	
  crea<ve	
  
community-­‐based	
  designs	
  
and	
  design	
  strategies;	
  it	
  is	
  an	
  
environment	
  for	
  seminars	
  
and	
  workshops	
  mentored	
  by	
  
local	
  experts,	
  designers,	
  
social	
  innovators,	
  etc.	
  
4.3	
  	
  CREATopia	
  Marketplace	
  
      	
  

CREATopia	
  Marketplace,	
  an	
  
innova<ve	
  marketplace	
  for	
  
community-­‐based	
  and	
  local	
  
resources	
  driven	
  businesses;	
  
to	
  help	
  local	
  ar<sans,	
  
designers,	
  	
  start	
  ups	
  and	
  
entrepreneurs	
  to	
  execute	
  
their	
  ideas	
  into	
  sustainable	
  
businesses	
  and	
  form	
  the	
  
backbone	
  of	
  local	
  crea<ve	
  
economy.	
  
4.4	
  	
  CREATopia	
  Award	
  
      	
  



CREATopia	
  Award,	
  a	
  local	
  
and	
  interna<onal	
  awards	
  
for	
  acknowledging	
  
successful	
  cases	
  and	
  
projects	
  that	
  innovate	
  
socie<es	
  socially	
  and/or	
  
economically.	
  
4.5	
  	
  CREATopia	
  Tour	
  
      	
  



CREATopia	
  Tour,	
  a	
  physical	
  	
  
and	
  mobile	
  tour	
  experience	
  
introduces	
  Hong	
  Kong’s	
  
community-­‐based	
  social	
  and	
  
cultural	
  uniqueness,	
  such	
  as	
  
case	
  studies	
  and	
  stories	
  about	
  
local	
  craWer,	
  old	
  shops,	
  
designers,	
  NGOSs,	
  Social	
  
Enterprises,	
  etc.	
  
4.6	
  	
  CREATopia	
  Fes<val	
  
      	
  



CREATopia	
  Fes<val,	
  a	
  local	
  
and	
  interna<onal	
  awards	
  
for	
  acknowledging	
  
successful	
  cases	
  and	
  
projects	
  that	
  innovate	
  
socie<es	
  socially	
  and/or	
  
economically.	
  
4.7	
  	
  CREATopia	
  Extension	
  
       	
  



CREATopia	
  Extension,	
  an	
  
extension	
  for	
  CREATopians	
  
to	
  promote	
  themselves	
  to	
  
the	
  global	
  network.	
  This	
  is	
  
an	
  extension	
  of	
  network	
  
that	
  creates	
  extended	
  
opportuni<es	
  for	
  overseas	
  
collabora<ons	
  and	
  
businesses.	
  
5.	
  Organiza<on	
  
Organiza<on	
  
Applicant	
                   Hong	
  Kong	
  Design	
  Ins<tute	
  
Organiza<on	
                 Member	
  of	
  Voca<onal	
  Training	
  Council	
  

Collabora<ng	
                HULU	
  Culture	
  
Party	
                       Non-­‐Profit	
  Organiza<on	
  

Project	
  Coordinators	
     Mr	
  Wan	
  Chung	
  Sing	
  Jeff	
  
                              Hong	
  Kong	
  Design	
  Ins<tute	
  
                              Miss	
  Shum	
  Yin	
  Ting	
  
                              Hong	
  Kong	
  Design	
  Ins<tute	
  
                              Mr	
  Patrick	
  Shaun	
  Ford	
  
                              Hong	
  Kong	
  Design	
  Ins<tute	
  

                              Miss	
  Fok	
  Tin	
  Man	
  Iman	
  
                              HULU	
  Cuture	
  
                              Dr	
  Lee	
  Wai	
  Keung	
  Alpha	
  	
  
Project	
  Advisors	
         Mr	
  Lu	
  Lam	
  Leslie	
  
                              Hong	
  Kong	
  Design	
  Ins<tute	
  
                              Dr	
  Lam	
  Yan	
  Yan	
  
                              Hong	
  Kong	
  Design	
  Ins<tute	
  
CREATopia	
  

CREATopia - Bridging Social Resources and Design

  • 1.
    CREATopia   CreateSmart  Ini<a<ve  2011-­‐12   Proposal  Prepared  by   Hong  Kong  Design  Ins,tute   &   HULU  Culture     Version  01    
  • 2.
    Index   1.  Principles  &  Objec<ves   2.  Background  &  Core  Ac<ons     3.  Conceptual  Framework  of  Execu<on         4.  The  7  Modules  in  2  Phrases   5.  Organiza<on  
  • 3.
    1.  Principles  &  Objec<ves  
  • 4.
    A.   Social  resources  are  renewable  for  sustainable   development   B.   Design  and  crea<ve  strategy  is  an  engine  for   enabling  resources  to  excel   C.   Crea<ve  business  model  executes  new  strategies   for  sustainable  growth  of  society  and  economy   The  collabora<on  of  three  transforms  social   resources  to  sustainable  social  capitals      
  • 5.
    Social   Resources     Sustainable   Growth  of   Society  and   Economy     Crea,ve   Design  &   Business   Crea,ve   Model   Strategy  
  • 6.
    2.  Background  &  Core  Ac<ons    
  • 7.
    A.   Social  resources  are  renewable  for  sustainable   development   Design  and  crea<ve  strategy  is  an  engine  for   enabling  resources  to  excel   Crea<ve  business  model  executes  new  strategies   for  sustainable  growth  of  society  and  economy   The  collabora<on  of  three  transforms  social   resources  to  sustainable  social  capitals      
  • 8.
    Social   But  they  need  to  be  iden<fied   Resources     in  order  to  be  u<lized   Stock  Taking   Process   Under-­‐u,lized  Resources   Resources  ready  to  be  u,lized  
  • 9.
    Example  01   Cultural   Resources:   •  Heritages   •  Urban  &   Tradi<onal  CraWs   •  Old  Shops  &   CoXage  Businesses   Etc.  
  • 10.
    Example  02   Manmade  &   Natural   Resources:   •  Urban  Wastages   •  Agricultural   Products   Etc.  
  • 11.
    Example  03   Human   Resources:   •  SMEs   •  Skilled  Labors   •  Ins<tu<ons   •  NGOs   •  SEs   Etc.  
  • 12.
    A.   CREATopia  will…   further  this  stock  taking  process  of  un-­‐ u<lized  local  resources.  Then,  translate   them  into  renewable  resources  for   sustainable  development.  
  • 13.
    Social  resources  are  renewable  for  sustainable   development   B.   Design  and  crea<ve  strategy  is  an  engine  for   enabling  resources  to  excel   Crea<ve  business  model  executes  new  strategies   for  sustainable  growth  of  society  and  economy   The  collabora<on  of  three  transforms  social   resources  to  sustainable  social  capitals      
  • 14.
    Design  &   Crea,ve   Crea,ve   Business   Strategy   Model  
  • 15.
    Design  &   Crea,ve   It  makes  all  the  different   Strategy   Case  01  
  • 16.
    Design  &   Crea,ve   It  makes  all  the  different   Strategy   Case  02  
  • 17.
    B.   CREATopia  will…   Design  &   create  a  pla`orm  to   Crea,ve   facilitate  construc<ve   Strategy   dialogues  between  the   social  resources  and   crea<ve  minds.  
  • 18.
    Social  resources  are  renewable  for  sustainable   development   Design  and  crea<ve  strategy  is  an  engine  for   enabling  resources  to  excel   C.   Crea<ve  business  model  executes  new  strategies   for  sustainable  growth  of  society  and  economy   The  collabora<on  of  three  transforms  social   resources  to  sustainable  social  capitals      
  • 19.
    Design  &   Crea,ve   Crea,ve   Business   Strategy   Model  
  • 20.
    Crea,ve   Business   Model   Incuba,ons   Advices   Produc,on   Promo,on   Sales   Legal   Finance   Etc.  
  • 21.
    C.   CREATopia  will…     help  crea<ve     strategies    to   Design  &   Crea,ve   Crea,ve   Business   execute  into   Strategy   Model   Design  Enterprises,   SEs,  SMEs,  etc.  
  • 22.
    3.  Conceptual  Framework  of  Execu<on        
  • 23.
    CREATopia   func<ons  as…   a  crea<ve  system  for   enhancing  collabora<on   between:     -­‐  Social  Resources   -­‐  Design  &  Crea<ve   Strategy   $$$ -­‐  Crea<ve  Business   Model  
  • 24.
    CREATopia   executes  with…   interac<ve  pla`orms  for  both   physical  and  mobile  environments   that  facilitate:   -­‐  Sharing  of  Resources   -­‐  Cross  Disciplinary  Networking   -­‐  Knowledge  Exchange   -­‐  Explora<on  and   Experimenta<on   -­‐  Archiving  of  Successful  Projects   -­‐  Celebra<on  of  Result   -­‐  Sustainable  Development  
  • 25.
    4.  The  7  Modules  in  2  Phrases  
  • 26.
    CREATopia  will  be   4.1  Network   divided  into  7  Modules  in   4.2  Studio   2  Phrases:   4.3  Marketplace   4.4  Award   Phrase  One   4.5  Tour   Phrase  Two   4.6  Fes<val   4.7  Extension   ***Proposed  Project  Dura<on:  2  Years  
  • 27.
    4.1    CREATopia  Network     CREATopia  Network,  a   knowledge-­‐based  network   to  facilitate  dialogues  and   dances  between  local   community-­‐based   resources,  local  crea<ve   individuals  and   entrepreneurial-­‐minded   individuals.      
  • 28.
    4.2    CREATopia  Studio   CREATopia  Studio,  a   laboratory  to  generate  and   nurture  ideas  for  crea<ve   community-­‐based  designs   and  design  strategies;  it  is  an   environment  for  seminars   and  workshops  mentored  by   local  experts,  designers,   social  innovators,  etc.  
  • 29.
    4.3    CREATopia  Marketplace     CREATopia  Marketplace,  an   innova<ve  marketplace  for   community-­‐based  and  local   resources  driven  businesses;   to  help  local  ar<sans,   designers,    start  ups  and   entrepreneurs  to  execute   their  ideas  into  sustainable   businesses  and  form  the   backbone  of  local  crea<ve   economy.  
  • 30.
    4.4    CREATopia  Award     CREATopia  Award,  a  local   and  interna<onal  awards   for  acknowledging   successful  cases  and   projects  that  innovate   socie<es  socially  and/or   economically.  
  • 31.
    4.5    CREATopia  Tour     CREATopia  Tour,  a  physical     and  mobile  tour  experience   introduces  Hong  Kong’s   community-­‐based  social  and   cultural  uniqueness,  such  as   case  studies  and  stories  about   local  craWer,  old  shops,   designers,  NGOSs,  Social   Enterprises,  etc.  
  • 32.
    4.6    CREATopia  Fes<val     CREATopia  Fes<val,  a  local   and  interna<onal  awards   for  acknowledging   successful  cases  and   projects  that  innovate   socie<es  socially  and/or   economically.  
  • 33.
    4.7    CREATopia  Extension     CREATopia  Extension,  an   extension  for  CREATopians   to  promote  themselves  to   the  global  network.  This  is   an  extension  of  network   that  creates  extended   opportuni<es  for  overseas   collabora<ons  and   businesses.  
  • 34.
  • 35.
    Organiza<on   Applicant   Hong  Kong  Design  Ins<tute   Organiza<on   Member  of  Voca<onal  Training  Council   Collabora<ng   HULU  Culture   Party   Non-­‐Profit  Organiza<on   Project  Coordinators   Mr  Wan  Chung  Sing  Jeff   Hong  Kong  Design  Ins<tute   Miss  Shum  Yin  Ting   Hong  Kong  Design  Ins<tute   Mr  Patrick  Shaun  Ford   Hong  Kong  Design  Ins<tute   Miss  Fok  Tin  Man  Iman   HULU  Cuture   Dr  Lee  Wai  Keung  Alpha     Project  Advisors   Mr  Lu  Lam  Leslie   Hong  Kong  Design  Ins<tute   Dr  Lam  Yan  Yan   Hong  Kong  Design  Ins<tute  
  • 36.