The trailer uses a first-person point of view shot to immerse the viewer and create tension. It introduces the main character, a woman alone in an underground station at night. Dark, unsettling lighting and isolated locations are employed to build an ominous atmosphere. Quick cuts show the woman and others in perilous situations, hinting at a threat but not revealing its nature. The title "Creep" leaves the viewer wondering what fate awaits the characters in this scary film.