Critical Discourse Analysis

Critical Discourse Analysis

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  Kamran Ahmad Registration Number:FA14MENG097 Supervisor: Anmol Ahmad Department of Humanities, COMSATS Institute of Information Technology, Virtual Campus, Islamabad Study of discourse analysis and its implementation on print media
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  • INTRODUCTION  DISCOURSEANALYSIS  TYPES OF DISCOURSE ANALYSIS  CRITICAL DISCOURSE ANALYSIS (CDA)  APPLICATION OF CDA  CDA IN PRINT MEDIA • LITERATURE REVIEW • RESULTS • DISCUSSION • CONCLUSIONS • ABSTRACT Study of discourse analysis and its implementation on print media CONTENTS
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  DISCOURSE Specific sense thatHOW we use words for the exchange of our ideas Formal, orderly and extended expression of thoughts on a subject A linguistic unit, larger than a sentence - 1. Conversation 2. Story
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  DISCOURSE ANALYSIS ‘The useof language in a running discourse, continued over a number of sentence and involving the interaction of speaker in a specific situational context, within a framework of social and cultural conventions’ WHYstudy discourse?
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  TYPES OF DISCOURSEANALYSIS 1. Political discourse analysis 2. Conversational analysis 3. Media discourse 4. Critical discourse analysis
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  POLITICAL DISCOURSE ANALYSIS(PDA)  PDA emphases on discourse in political forums.  WHAT specifically is political discourse??  Political discourse is branded by its authors or actors TYPES OF DISCOURSE ANALYSIS • Political Discourse Analysis • Conversational Analysis • Media Discourse • Critical Discourse Analysis INSTITUTIONS a. Political Dialogue b. Parliament c. Senate ACTORS a. Politicians b. Prime Minister c. President
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  CONVERSATIONAL ANALYSIS  Conversationalanalysis is the analysis of the dialog which we do with each other in our daily life  PURPOSE of studying these interaction??  Conversational analysis uncovers: The tactics reasoning procedure Sociolinguistics competencies TYPES OF DISCOURSE ANALYSIS • Political Discourse Analysis • Conversational Analysis • Media Discourse • Critical Discourse Analysis
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  MEDIA DISCOURSE Media discourseis the border term which can bring up to the sum of how certainty is represented in  Print Media, For instance: News paper  Broadcast, For instance: TV and radio TYPES OF DISCOURSE ANALYSIS • Political Discourse Analysis • Conversational Analysis • Media Discourse • Critical Discourse Analysis Everyday Interactions Media Interactions Everyday conversation overhear in the public places MI on TV or radio EI takes place besides overhearing audience MI takes place in the presence of hearing audience Private sphere Public sphere Ratified Unratified
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  CRITICAL DISCOURSE ANALYSIS CDA emerged in the late 1990 as a programmatic progress in European discourse studies spearheaded by:  Ruth Wadok  Norman Fairlough  Tean Van Dijk  Amongst CDA specialists Van Dijk is prominent and most repeatedly referenced and cited scrutiny of media discourse  Firstly in 1980, he started to put on his studies on media scripts TYPES OF DISCOURSE ANALYSIS • Political Discourse Analysis • Conversational Analysis • Media Discourse • Critical Discourse Analysis
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  Cont ... CDA ,itis the type of DA which is extremely sensitive to ontext,democrative methodology which takes a right stand on publics disputes having the goal of refining the social order 1. Understanding of discourse may be different from that of the discourse expert 2. Extending the possibility of scrutiny away from the documented, broadening it to the intertextuality study.
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  APPLICATION OF CDA CDA talk about the usage of an collaboration of techniques for the examination of written exercise and language as communal and social practices  We derived the applied methods of CDA from frequent disciplinary arenas  Speech act theory  Narratology  Pragmatics  CDA uses logical apparatus to report determined queries about larger, culture, relationships of group and gender
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   The primaryelement of examination for CDA is the script  Definite script types “genres” attend predictable social uses and purposes  That is certain kinds of text endeavor to “do action "in public institutes with expectable material an ideational properties  Written scripts( text books,policies,business letters  Verbal frontal communications. E.g. classroom lesson, clinical exchange, in restaurant (service exchange)  Different model, filmic electronic scripts and gestural scripts. For example, Internet homepages Cont ...
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  The study ofmanuals and work books of schools has concentrate on choosey customs of beliefs ideas and demonstration 1. Scrutiny can refer to specific 2. Lexical selection, e.g., ”wording”, “naming's” 3. Structural illustration of organization and action e.g. “Mode and Modality transitivity” 4. The usages of passive voice and active voice in the work book explanation of “colonialization” of Americans Cont ... CDA consequently can file how the world is described
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   The appearanceof CDA has however three interconnected suggestions for instructive education and sociology of learning  Firstly, it punt ots the retheorisation of instructive exercise.  Secondly CDA puts light out a new group of productive methods and prospects.  Thirdly, CDA describe the setting for reconsidering educational exercise. Cont ...
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  CRITICAL DISCOURSE ANALYSISIN PRINT MEDIA  MEDIA is very important medium or the social change and communication  Books  Magazines and Newspapers  Academic Journals  Posters  Flyers  Restaurant menucards  Postcards  University Prospectus
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   In theprevious list, we excludes the three dimensional carriers if we relax the paper criterion, than the range becomes wider  Consumers goods packages in malls  Printed T-shirts  Mugs  Bags  Key rings, pens umbrellas Cont ...