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CRM for Healthcare Presentation
AquaOrange provides business intelligence solutions tailored for the healthcare industry, aimed at enhancing patient acquisition, retention, and satisfaction through targeted marketing and CRM applications. The platform offers comprehensive tools for case coordination, community outreach, and patient information management, promoting efficient healthcare delivery and decision-making. AquaCRM's flexibility and usability cater to the specific needs of healthcare organizations, enabling them to manage customer relationships and drive performance effectively.
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CRM for Healthcare Presentation
- 1. Business intelligent SolutionsPresenter: Trushit BuchBusiness developmentAquaOrange Thailandwww.Aquacrmsoftware.com
- 2. Improving organizations byproviding business insights to all employees leading to better, faster, more relevant decisionsIntegrated into a business productivity infrastructureBuilt on a trusted & extensible platformAquaOrangeVision & StrategyDemocratizing Business Intelligence
- 3. Market TrendsFierce CompetitionChangingEnvironmentHigh Expectations of CustomersCustomer has varieties of optionsExcess of supply“People buy when they are ready to buy”
- 4. Healthcare Marketing isChangingHospitals are very competitive. Hospitals are moving from mass advertising to targeted direct marketing.Different offers, creative and techniques are used in direct mail to attract prospects to the facility.Hospitals are developing “customer outreach” databases and are using traditional direct marketing techniques.
- 5. Healthcare marketing isconsumermarketingPatient acquisition:How do I get more patients coming to my facilities?Patient retention:How do I get my patients continuing to use my facilities?Patient “winback”:How do I bring back patients who haven’t using my facilities for some period of time?New Movers:How do I attract prospective patients in my facility’s footprint?
- 6. In addition toproviding quality care, healthcare organizations continue to search for ways to increase patient satisfaction and assist patients in proactively managing their overall health. This is one reason why healthcare organizations are looking at how to leverage customer relationship management (CRM) applications to help their patients better plan and manage their healthcare interactions, costs, and benefits.Not only do patients want more visibility into their healthcare, but providers need better integration of their systems for administrative and patient interaction to coordinate patient care, services, and delivery.
- 7. Patient Satisfaction isa Top Concernhttp://www.himss.org/2008Survey/healthcareCIO_final.asp
- 8.
- 9. Today's Reality forMost OrganizationsDifficultTo Use“Foreign” tools inhibit adoption and useFunctionality split across multiple toolsFragmentedRigid and unable to change with the businessInflexibleNarrowly deployed without a complete viewDepartmentalToo costly for broad deploymentCostly
- 10. AquaCRM for Healthcareindustry. CRM: stands for Customer Relationship Management. Process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. How AquaOrange helps you …
- 11. Healthcare Focus AreasEfficientOutreachEffective Case CoordinationFlexible Case Management
- 12. Community Outreach CommunityHealth EducationServices Outreach/PromotionPatient 360° ViewOpportunity ManagementCase CoordinationPatient Information Management (Health Assistance Hotline, Pre/Post Admission Communication)Appointment ManagementFacility ManagementProvide (Doctors) InformationKnowledge ManagementReferrals ManagementCase ManagementService Management Productivity and Online HelpPatient Information Management (Crystal Information)Relationship Management Patients, Physicians, Clinicians, Volunteers, Academic InstitutionsHealthcare CRM Scenarios
- 13. Healthcare Outreach ScenariosTargetedgroup/ Campaign Educate Patients, Develop & Improve RelationshipsEducate Patients on Health and WellnessImprove Patient, Physician and Community RelationsPromote Service Offerings
- 14. Drive Fast andEffective MarketingCampaign responsesare captured;performance is measuredfor evaluationA new campaign is budgeted, approved,targeted, and executed to your target audience
- 15. Case CoordinationPatient InformationManagement (Health Assistance Hotline, Pre/Post Admission Communication)Appointment ManagementFacility ManagementProvide (Doctors) InformationKnowledge ManagementReferrals ManagementHealthcare CRM Scenarios
- 16. Healthcare Case CoordinationScenariosReferrals – Home Health, Long Term Care, HospiceCoordinate Patient Activities Between Clinicians, Departments and Healthcare OrganizationsEffective Communication among Health Care TeamPost Admission Instructions / Follow-UpPre Admission Information and Instructions
- 17. Case ManagementService ManagementProductivity and Online HelpPatient Information Management (Crystal Information)Meet an individual's health needs through communication and available resources to promote quality cost-effective outcomes.Healthcare CRM Scenarios
- 18. Healthcare CaseManagementScenariosCollaborate InformationManage Chronically ill Patients to Improve Health & Well BeingAutomate/Effective CommunicationPriority Setting / Patient SafetyProactive Patient Management
- 19. Relationship Management Patients,Physicians, Clinicians, Volunteers, Academic InstitutionsHealthcare CRM Scenarios
- 20. Comprehensive business intelligenceViewkey performance indicators (KPI), such as revenues per departmentSpot and respond to trends quicklyQuickly Identify process improvement opportunities
- 21. Increased Revenue ImproveCustomer Retention
- 22. Attract NewCustomers
- 23. Up Sell– Cross SellDecreased Costs Automate Tasks
- 24. Improve CampaignEfficiency
- 25. Improve ForecastAccuracy and TimelinessIntangibles Increase Customer Satisfaction
- 26. Improve Productand Pricing Models
- 27. Increase KnowledgeRetention
- 28. Differentiate yourselfin the Marketplace
- 29. Increase yourUnderstanding of your CustomersBenefits of using AquaCRM
- 30. AquaCRM by AquaOrangeMikeSnyder – Principal
- 31. AquaOrange Delivers AquaCRMThat… Fits Your People The right user experience for every user role Fits Your Organization Configures quickly to meet your specific needs Fits Your Environment Deploys quickly and integrates existing assets
- 32. AquaCRMFlexibilityUsabilityManageability“We need asolution that is easily managed by our already constrained IT resources.” “We need a solution that helps make our jobs easier – not harder.” “We need a solution that adapts to fit our organizations needs.” Actionable AnalyticsPerformance and Scalability
- 33. Helping you ina Down EconomyEmpower employees to make smarter, faster, more relevant decisionsAccess and gain insight from corporate data to make the right decisions.Dashboards and Reports Pre-built reports to quickly analyze trends and ROI on referrals Quickly convert reports in Dashboard to monitor KPI for relationship management activities and ROI.Monitor and analyze corporate performance to take action where necessary. Share business data with colleagues in a secure and central manner to ensure accuracy.
- 34. AquaCRM is yourSolution …So you can drive business performance throughout your organization.
Editor's Notes
- #12 Efficient Outreach: Improve community relations with targeted campaigns that promote new services and educational offerings, and maintain ties with financial donors. Effective Case Coordination: Use customized workflows that facilitate activities between provider organizations, helping to improve patient outcomes while increasing operational efficiency and reducing costs. Flexible Case Management: Proactively manage patients with chronic illnesses and send automated communications to share information and resources, and to advise them on ways to manage their conditions.Improved Patient Satisfaction: Clinicians can establish ongoing relationships with patients, focusing on informing them of new services and preventing illness. Other routine processes can also be streamlined to eliminate redundant steps and increase patient satisfaction.
- #14 Let’s start with Care Team Collaboration
- #17 Let’s start with Care Team Collaboration
- #19 Let’s start with Care Team Collaboration
- #25 Core pillars of Microsoft Dynamics CRM for enterprises.Three key pillars built upon a foundation of analytics and performance.