Why not join the crowd and
discover the new way to fund your
growth?

An overview of UK Crowdfunding

Alan Scrase
21st March 2013


                                    1
Context
• SETsquared Partnership - the Enterprise collaboration of the
  Universities of Bath, Bristol, Exeter, Southampton and Surrey

• Approximately 7,400 academics working at these universities are
  responsible for ten per cent of the UK's Higher Education research
  budget

• Partnership formed in 2002 led by Southampton with Bath, Bristol
  and Surrey (Exeter joined in 2011)

• Funded under Higher Education Innovation Funding until 2015

• Collectively supports the growth and success of new business
  opportunities through spin-outs (20%), spin-ins (80%), licensing,
  acceleration and incubation
The SETsquared approach
  • SETsquared approach
      – Review and apply to enter
      – If accepted then
          • Work with Centre staff
          • Appoint mentor
          • Regular Business Review panels

  • Aim to assist high-growth and innovative companies with
      – business planning
      – management team development
      – Securing funding
          • Grants
          • Banks
          • Investment including crowdfunding
UK has a wealth of entrepreneurial
talent

• UK has lots of great ideas
• Need to cultivate ideas into the next
  Google/Twitter/GroupOn
• Often stifled by access to Money


                                     Google says searches for
                                     "business plan UK" have
                                     increased by 60% over the
                                     past year and searches for
                                     "small business loan" are up
                                     by 34%
The way it is…

• Grants complicated and time consuming
• Debt finance hard to come by
• Venture capital difficult to find for smaller
  requirements
• Business angels – limited investments
   • Typically a syndicate each investing £10k -
      £100k
• Is there a way to have 5000 angels each
  investing £10?
• What if anyone could become a business angel?
Crowdfunding
•    Crowdfunding is an approach to raising the capital required for a
     new project or enterprise by appealing to large numbers of ordinary
     people for small amounts




•    Social Media
•    Crowdfunding examples
       • Kiva.org - $325m funding raised, >777,000 lenders, ~800,000
                                                        entrepreneurs
        • Kickstarter.com – >24,000 projects funded, > $250m pledged
                                      to-date, 2m people have pledged
Equity Funding Gaps




             £100k              £1m             £2m




• Most fundraising to date in lower gap but rapidly growing
• Model has shown potential to raise larger amounts
• Participation of larger investors
Annual growth in the number
of crowdfunding platforms worldwide



       In 2011 453 platforms raised $1.5 billion
       in project and business financing
       Source: Crowdsourcing.org
Crowdfunding Types
Risk-Reward profile
where crowdfunding may fit




•   Mix of motivations for investing
•   Financial and non-financial returns
•   Model’s suitability for social ventures
Kickstarter Project Crowdfunding
Kickstarter Project Crowdfunding
Kickstarter Project Crowdfunding
FundingCircle Loan Crowdfunding
FundingCircle Loan Crowdfunding
FundingCircle Loan Crowdfunding




                                  http://www.crowdcube.com/pg/how-it-works-4
The stages of equity crowdfunding
Crowdcube Equity Crowdfunding

•   Crowdcube provides a FSA approved web-based central hub for
    entrepreneurs to meet micro-investors. It uses the power of
    Crowdfunding to provide a unique service to two types of people:
      •   for entrepreneurs to source equity funding more accessibly than
          conventional routes
      •   for smaller investors to have the opportunity to invest in exciting
          high-potential businesses
                                          “$100 invested in Microsoft at their IPO would now
                                          be worth approximately $35k.”
Crowdcube Equity Crowdfunding
Crowdcube Equity Crowdfunding
Crowdcube Equity Crowdfunding




                https://www.fundingcircle.com/how-it-works#how-it-works-video
Equity crowdfunding benefits
Crowdcube to date

Success so far…
                                                          Deals successfully funded


 £5.1 million                                                        35
 funded so far…
                    £100,000                    >30,000
                    largest single investment   members

£2,547                                                    £1 million
av. investment       FSA Authorised
                                                                          biggest deal
Some challenges

• Regulation

• Process challenges

• Post-investment

• Getting the best participants

• Potential returns
Regulation

• Important to ensure investors are protected

• JOBs Act is one option but not necessarily the best one

• EU looking at options

• UK FSA have started approving already

• Need for more transparency and consistency across
  Europe
Process challenges
• Flexibility around valuations
• Collaboration between investors
• Investor transparency and signals

• Using online tools to aid in fraud detection
  and business evaluation
Post-Investment

• Managing input from many investors
• Incentivising investors with small stakes
• Protecting investors post-investment
• Voting rights
• Exploring liquidity for investors
• Ensuring businesses remain
  attractive to follow-on funders
UK Crowdfunders
Alan Scrase

SETsquared at the University of Southampton

Incubation Centre Manager


a.scrase@soton.ac.uk


07825 761 652

Crowd funding 21 march 2013

  • 1.
    Why not jointhe crowd and discover the new way to fund your growth? An overview of UK Crowdfunding Alan Scrase 21st March 2013 1
  • 2.
    Context • SETsquared Partnership- the Enterprise collaboration of the Universities of Bath, Bristol, Exeter, Southampton and Surrey • Approximately 7,400 academics working at these universities are responsible for ten per cent of the UK's Higher Education research budget • Partnership formed in 2002 led by Southampton with Bath, Bristol and Surrey (Exeter joined in 2011) • Funded under Higher Education Innovation Funding until 2015 • Collectively supports the growth and success of new business opportunities through spin-outs (20%), spin-ins (80%), licensing, acceleration and incubation
  • 3.
    The SETsquared approach • SETsquared approach – Review and apply to enter – If accepted then • Work with Centre staff • Appoint mentor • Regular Business Review panels • Aim to assist high-growth and innovative companies with – business planning – management team development – Securing funding • Grants • Banks • Investment including crowdfunding
  • 4.
    UK has awealth of entrepreneurial talent • UK has lots of great ideas • Need to cultivate ideas into the next Google/Twitter/GroupOn • Often stifled by access to Money Google says searches for "business plan UK" have increased by 60% over the past year and searches for "small business loan" are up by 34%
  • 5.
    The way itis… • Grants complicated and time consuming • Debt finance hard to come by • Venture capital difficult to find for smaller requirements • Business angels – limited investments • Typically a syndicate each investing £10k - £100k • Is there a way to have 5000 angels each investing £10? • What if anyone could become a business angel?
  • 6.
    Crowdfunding • Crowdfunding is an approach to raising the capital required for a new project or enterprise by appealing to large numbers of ordinary people for small amounts • Social Media • Crowdfunding examples • Kiva.org - $325m funding raised, >777,000 lenders, ~800,000 entrepreneurs • Kickstarter.com – >24,000 projects funded, > $250m pledged to-date, 2m people have pledged
  • 7.
    Equity Funding Gaps £100k £1m £2m • Most fundraising to date in lower gap but rapidly growing • Model has shown potential to raise larger amounts • Participation of larger investors
  • 8.
    Annual growth inthe number of crowdfunding platforms worldwide In 2011 453 platforms raised $1.5 billion in project and business financing Source: Crowdsourcing.org
  • 9.
  • 10.
    Risk-Reward profile where crowdfundingmay fit • Mix of motivations for investing • Financial and non-financial returns • Model’s suitability for social ventures
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
    FundingCircle Loan Crowdfunding http://www.crowdcube.com/pg/how-it-works-4
  • 17.
    The stages ofequity crowdfunding
  • 18.
    Crowdcube Equity Crowdfunding • Crowdcube provides a FSA approved web-based central hub for entrepreneurs to meet micro-investors. It uses the power of Crowdfunding to provide a unique service to two types of people: • for entrepreneurs to source equity funding more accessibly than conventional routes • for smaller investors to have the opportunity to invest in exciting high-potential businesses “$100 invested in Microsoft at their IPO would now be worth approximately $35k.”
  • 19.
  • 20.
  • 21.
    Crowdcube Equity Crowdfunding https://www.fundingcircle.com/how-it-works#how-it-works-video
  • 22.
  • 23.
    Crowdcube to date Successso far… Deals successfully funded £5.1 million 35 funded so far… £100,000 >30,000 largest single investment members £2,547 £1 million av. investment FSA Authorised biggest deal
  • 24.
    Some challenges • Regulation •Process challenges • Post-investment • Getting the best participants • Potential returns
  • 25.
    Regulation • Important toensure investors are protected • JOBs Act is one option but not necessarily the best one • EU looking at options • UK FSA have started approving already • Need for more transparency and consistency across Europe
  • 26.
    Process challenges • Flexibilityaround valuations • Collaboration between investors • Investor transparency and signals • Using online tools to aid in fraud detection and business evaluation
  • 27.
    Post-Investment • Managing inputfrom many investors • Incentivising investors with small stakes • Protecting investors post-investment • Voting rights • Exploring liquidity for investors • Ensuring businesses remain attractive to follow-on funders
  • 28.
  • 29.
    Alan Scrase SETsquared atthe University of Southampton Incubation Centre Manager [email protected] 07825 761 652

Editor's Notes

  • #2 Welcome My name is and I am…
  • #3 Just to set it in context
  • #4 Our approach ..
  • #5 The UK but….
  • #6 Where we are..
  • #7 Kiva - Despite being only 39 months old it has raised over $87m, funding over 213,000 entrepreneurs. They have over 500,000 lenders worldwide. Ebbsfleet United Football Club was bought by approximately 26,000 people each paying £35 - £910,000 Zopa - have over 300,000 members and total disbursals have reached £50m.
  • #8 Ignoring bank borrowing for now
  • #12 Introduction pages with video
  • #13 Chance to contribute small amounts for set package
  • #14 And for larger amounts. Possible to become dealers or agents
  • #15 Way to introduce small amount lenders to viable propositions
  • #16 Lender controls who and how much and the rate
  • #17 Business gets funding at a the best rate from the offers received
  • #18 Process
  • #20 Have to take a questionnaire as potential investor to prove you are en “educated investor”
  • #21 Detailed “online prospectus”
  • #22 Use video to promote and therefore “meet” the team