Crowdfunding - more than money - V4 conference

Crowdfunding - more than money - V4 conference

• 1.
  Crowdfunding - Morethan money @kleverlaan | Crowdfunding strategy | Speaker, author, strategic consultant
• 2.
  Crowdfunding knowledge institute Ronald Kleverlaan Founder @kleverlaan @crowdfundinghub
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  Crowdfunding @kleverlaan |Crowdfunding strategy Crowdfunding 2 misconceptions
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  @kleverlaan | Crowdfundingstrategy Crowdfunding Community Funding Misconception 1: „Crowd” Not an anonymous crowd, but an involved community
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  @kleverlaan | Crowdfundingstrategy Brand loyalty and local commitment Polare - Management buy-out after bankruptcy
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  Customers invest incompany 560K by 481 investors @kleverlaan | Crowdfunding strategy
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  @kleverlaan | Crowdfundingstrategy Renewable energy community Windcentrale - 15.000 investors - 15M euro - 9 wind turbines
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  @kleverlaan | Crowdfundingstrategy Crowdfunding more than money marketing broad support market research customer loyalty access to additional finance Misconception 2: „Funding” Funding is only one of the reasons to use crowdfunding
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  Marketing @kleverlaan |Crowdfunding strategy 1300 deelnemers - winnaar Stadsinitiatief - 4 miljoen euro
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  Marketing @kleverlaan |Crowdfunding strategy Coolest Cooler - 60.000 items sold - $13,3 miljoen
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  Broad support @kleverlaan| Crtoewdkfunsdting strategy Political support and support from citizens & nature organization
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  Market research @kleverlaan| Crowdfunding strategy >1 million euro - 18.000 clients
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  Customer loyalty @kleverlaan| Crowdfunding strategy >100 investors - Customers and ambassadors
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  @kleverlaan | Crowdfundingstrategy Additional finance $2,5 million pre-sales -> VC -> Facebook
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  @kleverlaan | Crowdfundingstrategy How to start? ! Start building (or mapping) your community (Social media, newsletter, involve your fans) ! Prepare campaign in detail (crowdfunding consultant + other specialists) ! Tangible goal (should be practical) ! Make it personal (passion of founder / initiator) ! Launch campaign in 3 phases 1) Start with core group of friends and close (business) relations 2) Social media, newsletter and business network 3) Traditional media ! Keep community informed after campaign!
• 16.
  Let’s talk crowdfunding! Ronald Kleverlaan Crowdfunding strategy ! +31 628 254 452 [email protected] @kleverlaan http://bit.ly/dehypevoorbij slideshare.net/kleverlaan www.crowdfundinghub.nl