Crowdfunding websites are increasingly utilized by businesses, creatives, and nonprofit organizations to raise funds through contributions from a large pool of backers. The document outlines various types of crowdfunding, including rewards-based, equity-based, donation-based, and debt-based, highlighting the benefits such as access to capital and increased visibility. To run an effective campaign, it is crucial to set realistic funding targets, offer appealing rewards, craft a compelling pitch, and market the initiative effectively.