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ClientSummit2010_MikeBoylson(JCPenney)
The document discusses the evolution of marketing at JCPenney, highlighting the need to embrace change and drive accountability for differentiation. It outlines four major changes focused on branding, managing downturns, and fostering innovation while maintaining relevance and connectivity. The emphasis is on creating a culture that rewards speed and risk-taking as part of the brand's evolution.
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ClientSummit2010_MikeBoylson(JCPenney)
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- 2. embrace change & driveaccountability
- 3. relevance = differentiation theprice of entry
- 4. The four majorchanges: block & tackle brand the company manage the downturn adjust to new realityadjust to new reality
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- 9. Creating a cultureof speed rewarding risk being quick without hurrying “fallure”or falling forward
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- 11. this was anopportunity
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- 14. environment of trust andopenness
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- 19. it’s not onlyabout style We must use both style and technology to evolve our brand