Csr coca cola

Csr coca cola

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  -Prof. Suchita Shetty
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  Corporate Social Responsibility:It is about how companies manage the business processes to produce an overall positive impact on society. WHAT IS CSR?? • CSR takes into account the 3P’s • People • Planet • Profit
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  Reasons why businessesengage in CSR • CSR enables to build a reputation as a responsible business. • CSR can lead to costs savings. • CSR allows a risk reduction of future liability. • CSR creates a better working environment. •Mandatory Requirement
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  Why Coca ColaSelected CSR • 3 consecutive years bagged THE GOLDEN PEACOCK award.
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  Coca Cola • Coca-ColaIndia was established as the Indian subsidiary of the US-based Coca-Cola Company (Coca-Cola) in 1993. • Keeping in mind the fact that it was one of the largest beverage companies in India, Coca-Cola India said it had made CSR an integral part of its corporate agenda.
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  • The companyused large amounts of water and energy in its beverage production and tons of packaging material for its products, it had taken up several initiatives to act as a responsible company and reduce its environmental impact. • In addition to water, energy, and sustainable packaging, Coca-Cola India also focused on several community initiatives in India as part of its social responsibility initiatives.
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  COCA-COLA CSR MODEL PLANET:Be a responsible citizen that makes a difference by helping build and support sustainable communities. PEOPLE : To commit to the fair and dignified treatment of all people who work for The Coca-Cola Company, 90 percent of more production by local people with local resources. PORTFOLIO: Offer the highest quality beverages starting with, Coca cola and more than 2,600 beverage products. PARTNERS: The Company strives to engage effectively and cooperatively with our partners and stakeholders. PROFIT: Maximize long-term return to share owners while being mindful of our overall responsibilities.
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  CSR INITIATIVES WATER: • ConserveWater. • Watershed protection, rainwater harvesting projects • 110 recharge shafts that collected rainwater. Reverse filter system. • The company initiated drinking water projects in Maharashtra and Gujarat to provide potable water to the local communities. ENERGY: • Reducing energy consumption and emission of GHGs by such as refrigeration. • GHG emission reduced by three-fourths. • Increase the energy efficiency of its equipment by 40 to 50%.
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  CONTINUED… HEALTH: • Provided healthcheckups, medicine, and education to rural communities on health-related topics • Also funded polio eradication camps • Company conducted blood donation camps and supported a 24-hour emergency service for children • In a few districts of Andhra Pradesh, conducted camps for Hepatitis B vaccinations, eye checkups, and malaria eradication PACKAGING AND RECYCLING: • Packaging framework that aimed at recycling • A PET recycling project in Mumbai in partnership with Brihan Mumbai Municipal Corporation • Collected the company’s packaging material consisting of glass bottles, cans, etc. after they were disposed
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  CONTINUED… COMMUNITIES: • A commitmentto the community was part of Coca-Cola India’s CSR. • In 2003,launched Jagriti Learning Centers to provide education to more than 1,800 children residing near its bottling facilities in Pune. • The initiative aimed to curb waterborne diseases • It set up around 2,000 schools for children. ECONOMIC RESPONSIBILITIES: • Played an active role in providing employment and giving the community opportunities to expand and grow. • For every job in the Coca-Cola system, 10 more jobs were created indirectly . • In 2007, launched an initiative called Parivartan (Change) for training small retailers in India.
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  Coca-Cola India Bagsthe Prestigious Golden Peacock Award for CSR, Third year in a Row.
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  OBSTACLES • The groundwaterlevels had dropped in the firsts even years of the company’s operations, from 1999 to 2006 • Even in 2008, the company continued to face mass demonstrations from local communities who demanded that the company shut down its bottling operations • There were also allegations that the company had seized land from farmers and that it had discharged hazardous material • A few critics came down heavily on Coca-Cola’s much acclaimed TCCC standards for waste management
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  RESPONSE • Coca-Cola openedan exclusive website, www.cokefacts.org, which addressed the allegations related to India and other countries • The National Geophysical ResearchInstitute78 (NGRI), which had concluded that there was no field evidence of overexploitation of the groundwater reserves in the area surrounding the plant • Coca-Cola stated that the technology used for waste water treatment at the plant was among the most advanced in the world . • Coca-Cola India had carried out its CSR activities across 45 bottling plants at an annual spend of Rs. 70 to 80 million .
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  THANK YOU