Culture advertisement from marketing ads

Culture advertisement from marketing ads

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  Culture through Advertisement Presentedto: Dr Farida Batool Presented by: M.Sohaib Afzaal MCS-15
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  How culture factorsinfluence on human behavior through advertisement and play a significant role on child psychology?
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  "Culture is alike dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something" Hans Magnus Enzensberger
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  Cultural Impact ofAdvertisement
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  Language in Advertising •It may seem somewhat obvious to state that language is key to effective cross cultural advertising. However, the fact that companies persistently fail to check linguistic implications of company or product names and slogans demonstrates that such issues are not being properly addressed.
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  Communication Style inAdvertising • Understanding the way in which other cultures communicate allows the advertising campaign to speak to the potential customer in a way they understand and appreciate.
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  Colours, Numbers andImages in Advertising • Even the simplest and most taken for granted aspects of advertising need to be inspected under a cross cultural microscope. Colours, numbers, symbols and images do not all translate well across cultures.
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  Cultural Values inAdvertising • When advertising abroad, the cultural values underpinning the society must be analyzed carefully. • By way of conclusion, we can see that the principles of advertising run through to cross cultural advertising too. That is - know your market, what is attractive to them and what their aspirations are.
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  Feminism in Advertising
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  Idolatry • The salesstrategy was direct and "rational", describing the products and their qualities, linking these to common sense advantages such as saving tine, money or energy • The texts are often dispassionate and elaborately reasoned, presumptive of audience intensity of interest and willingness to read great quantities of advertising copy
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  Iconology • The goodsare still icons with captured qualities, such as cars symbolizing modernity, soaps symbolic of family integrity, shoes signifying sobriety or status Similarly, the art work used exemplars of reigning social values, not typical consumers, showing a "class, not mass" appeal.
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  Narcissism • The themesof narcissistic advertising were self transformation toward glamour, romance, sensuality and the "black magic" of being able to control the perceptions and attitudes of others towards ones self.
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  Totenism • All that'srequired is buying the correct gear, whose meaning is conveyed through its advertising and use of symbols Consistent with this group related consumption pattern, the ads emphasize friendships, groups and leisure social activities, with the emphasis on an activity.
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  Media theories inAdvertisement • Magic Bullet • Cultivation • Uses of Gratification
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  How media shapeculture through advertisements?
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  References • https://makewealthhistory.org/2011/10/26/the-trouble-with-advertising-2/ • https://www.commisceo-global.com/blog/culture-in-advertising •http://acrwebsite.org/volumes/6737/volumes/v14/NA-14 • http://www.apa.org/pubs/info/reports/advertising-children.aspx • https://www.psychologytoday.com/us/blog/media- spotlight/201307/television-commercials-and-your-child