The document outlines the responsibilities of different groups in cultivating an organization's desired culture. The Board of Directors guides the definition and development of the culture to align with business goals. The CEO and senior management define the desired culture and cultivate it through leadership actions. Human resources designs employee experiences and implements programs to enable everyone to fulfill their culture responsibilities. Middle managers deliver employee experiences, implement strategies, and cultivate engagement. Compliance, risk and ethics provide input on the culture from an ethics perspective and ensure alignment with risk management. Employees provide feedback and work to interpret and align with the desired culture through their actions and behaviors. Achieving the desired culture requires everyone having a shared understanding and working together in a coordinated effort.