CUSTOMER INSIGHTS
It’s time to get personal
IN ASSOCIATION WITH
Introducing your speakers…
Travis Barker
GM Market Development
Data & AI
Qassem Naim
Head of Data & Tech
FCB NZ
Rowan Miller
Solution Sales Manager
Business Applications
Anthony Cipolla
Principal Consultant
Digital, Data & AI
It’s time to get
personal
Let’s talk
data
Activating on
insights
Microsoft Dynamics 365
Customer Insights
Let’s walk through
a scenario…
Example scenario – Retail - loyalty and eCommerce
Web Loyalty Mobile App Wi-Fi
Weather
Data
Jeff J SmithGeoff SmithGeoff Smith
Third Party
Microsoft
Cloud
3rd Party
Cloud
3rd Party
Cloud
Microsoft
Cloud
Microsoft
Cloud
3rd Party
Cloud
Internally
Hosted
Unified profiles, activities & insights
Geoff Smith
Dynamics 365 Customer Insights
Dynamics 365 Customer Insights
Data Sources
Dynamics 365 Customer Insights
Dynamics 365 Customer Insights Demo
Unify - Map
Dynamics 365 Customer Insights Demo
Unify - Match
Dynamics 365 Customer Insights Demo
Unify - Merge
Dynamics 365 Customer Insights Demo
Measures
Dynamics 365 Customer Insights Demo
Segments
Dynamics 365 Customer Insights Demo
Activities
Dynamics 365 Customer Insights Demo
Unified Customer Profiles
Geoff Smith
Melbourne, VIC
Australia
Geoff
Smith
Geoff Smith
GS
Dynamics 365 Customer Insights Demo
Extending the solution – Customer Engagement
Extending Customer
Insights
Dynamics 365 Customer Insights
Dynamics 365 Customer Insights Demo
Extending the solution – Power BI
Dynamics 365 Customer Insights Demo
Extending the solution – Power Platform
Dynamics 365 Customer Insights Demo
Custom Intelligence Models – Azure Machine Learning
Dynamics 365 Customer Insights
2020 Wave 1 – Key upcoming features
CUSTOMER INSIGHTS 2020 WAVE 1
• Bring your own Data Lake – you can attach your own data lake to CI for no-cliff extensibility with Azure
• Attaching data from a Common Data Model (CDM) folder
• Ingest Customer Activities & Update profiles in real time
• FedRamp, ISO 27001, and ISO27018 certifications
• Dynamics data in the lake as a source (Existing Dynamics Customers)
• OOB Subscription Churn Prediction, other OOB intelligence models to follow such as next best action
• Cross-Tenant support for custom AML models
• Enhancements to segments and measures
• Microsoft Teams Plugin
• Data source and Unification improvements including incremental ingestion for supported data sources
Next Steps
Check out our offers on Microsoft AppSource
The ONLY Customer Insights
offers on the AppSource
marketplace (AU & NZ)
Next Steps
appsource.microsoft.com
Contacts:
https://www.empired.com/cxreimagine
https://www.intergen.co.nz/cxreimagine
https://fcb.co.nz/news/annual-martech-survey/
Questions?
Thank you!
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Customer Insights: It's time to get personal