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Customer Segmentation In eCommerce (11 Used Cases)
The document outlines 11 use cases for customer segmentation in ecommerce, emphasizing the benefits of categorizing subscribers based on shared interests and preferences. It provides practical strategies for engaging different segments, such as potential leads, location-based groups, and loyal customers, with targeted content and offers. The goal is to enhance communication and increase sales through tailored marketing efforts.
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Customer Segmentation In eCommerce (11 Used Cases)
- 1. Customer Segmentation IneCommerce 11 Used Cases
- 2. Segmentation helps youto categorize your subscribers/customers in the small groups with same interests and preferences. It gives you an idea of sending relevant content. But how to do it? Here are some practical cases of customer segmentation in eCommerce. Let’s dive right in: Sarv.com
- 3. Case- 1 Potential Leads/Subscribers HowtoIdentify: They subscribed to your newsletter (ebook/guide) and browse you frequently. But no orders. Sarv.com
- 4. What to send: ●Create informative, engaging and educational content. Send insider tips. ● Regularly update them about your new product and features. ● Create a product heavy content on your blog and send it in email (link with your product landing page). ● Offer a special discount for 1st order. Sarv.com
- 5. Sarv.com Sarv.com regularly sendsnew product/features related updates to subscribers:
- 6. Case- 2 Based onLocation Sarv.com How to Identify: Find the customers who made a purchase from a specific Geolocation.
- 7. What to send: ●Send season-related offers. You need to understand which season is approaching in the country. ● Lifestyle and culture connected promotions. Sarv.com
- 8. Sarv.com Amazon sent thisemail when summer was approaching:
- 9. Case- 3 Based onGender Sarv.com Howto Identify: Segment your subscribers by gender
- 10. What to send: ●Do you have different products for men and women? Segment your subscribers/customers by gender. ● Send different email campaigns (Male and Female) to make it stand out. Sarv.com
- 11. Sarv.com See how Adidassent out two different email campaign based on Gender:
- 12. Case- 4 High Spenders Sarv.com HowtoIdentify: Customers who spend more than average CLV
- 13. What to send: ●Premium products. ● Sneak Peek to new product or features. ● Special value packs. ● Express free shipping. ● Guarantee and maintenance. Sarv.com
- 14. Sarv.com Check out thisemail from Sephora:
- 15. Case- 5 Shopping CartAbandoners Sarv.com How to Identify: Customers who leave their shopping cart without purchasing
- 16. What to send: Senda “Come Back” email with a special discount or related products. Sarv.com
- 17. Case- 6 One TimePurchasers Sarv.com Howto Identify: Pay attention to transaction history. What product they purchased in the past
- 18. What to send: ●Send an upgraded version of your product/service. ● Ask for review on their first purchase and offer discount on 2nd order. ● Create branded content to educate them. ● Recommend product related to their past purchase. Sarv.com
- 19. Sarv.com See how Grammarlydoes this:
- 20. Case- 7 Passive Customers Sarv.com HowtoIdentify: Find the customers who didn’t check your site for last three months (let’s say).
- 21. What to send: ●Send a quiz (relevant to your product) to understand their interest. ● Send them a reminder on what they bought with educational content. ● Based on their purchasing ask for feedback. Sarv.com
- 22. Sarv.com Check out thisemail:
- 23. Case- 8 Social Birds Sarv.com HowtoIdentify: Find the customers who mention your brand on social media, Engage with your content or participate in a poll.
- 24. What to send: ●Run limited time contest on social media for your active followers. ● Thank you email for their social engagement (and can offer a little perk). Sarv.com
- 25. Sarv.com Take a lookat this contest:
- 26. Case- 9 Loyal Customers Sarv.com HowtoIdentify: Customers who are with you for ‘X’ years and recommend your product to others as well.
- 27. What to send: ●Send them a special offer dedicated to only for them. ● Start a point system and a referral program. ● Engage with them in new product creation. ● Write a thank you note. Sarv.com
- 28. Sarv.com Take a lookat this ‘Thank You email’ from Michaels:
- 29. Case- 10 Small Spenders Sarv.com HowtoIdentify: Customers who purchase regularly but don’t spend too much.
- 30. What to send: ●Send a bundle of similar products with an offer. ● Ask for feedback. ● Cross-selling and up-selling. Sarv.com
- 31. Sarv.com Take a lookat this email:
- 32. Case- 11 Coupon Lovers Sarv.com HowtoIdentify: Users who completed past purchases using coupons.
- 33. Sarv.com Crazy8 regularly providescoupons that you redeem online or in-store
- 34. What to send: ●Keep sending coupons and discounts. ● If you sell headphones, offer a small free case to them. Sarv.com
- 35. Want to knowmore about Segmentation? Visit Here: https://sarv.com/email-marketing/features/segmentation/