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Customers 1st Presentation
The document discusses how to effectively engage with customers and communities on social media. It introduces the "5 C's" framework of content, community, conversation, collaboration, and connections. It then provides practical tips for using social media to find and resolve complaints, track issues, promote campaigns, build communities, activate advocates, answer questions, and gather customer feedback. The document stresses the importance of overcoming potential barriers and having a plan to engage with customers on social media.
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Customers 1st Presentation
- 1. Answeringthe Social Phone.@davidalstonof @radian6
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- 10. OK, let’s getpractical.
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- 13. Push leads intothe Funnel
- 14. Propel Campaigns throughListening
- 15. Find & BuildCommunityon Passion
- 16. Tag & ShareTestimonials2
- 17. Track & ActivateAdvocates
- 18. Answer Questions InYour Field
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- 20. Measure your EngagementEfforts
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- 27. Lack of TopLevel Support
- 28. Lack of aPlan
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- 31. It won’t happenover night.
- 32. Find yourpath, andgetstartednow.
- 33. But most ofall,Have fun
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