Dan the Med Student - Starbucks Buyer Persona

Dan the Med Student - Starbucks Buyer Persona

• 1.
  O C TO B E R , 2 0 1 5 STARBUCKS BUYER PERSONA OVERVIEW
• 2.
  BACKGROUND: • Dan isin the last year of his residency of med school • He works late nights and early mornings • Worked at Starbucks during his undergrad; worked his way up to supervisor • Starbucks still helps him by keeping him caffeinated through his residency • First generation to go to college • When not studying or at the hospital, Dan likes to go running DEMOGRAPHICS: • Male • 25 • Urban IDENTIFIERS: • Leader-like • Bedside manners • Patience DAN THE MED STUDENT
• 3.
  GOALS: • Graduating frommed school • Finding a job within his specialty • Being able to properly diagnose all of his patients CHALLENGES: • Meeting the high demands of residency while on little to no sleep • Going above and beyond giving it your all for your patients’ needs while working 14 or more hours HOW WE HELP: • We are there for you every step of the way • We give you an extra hand and give you the caffeine for those long nights of saving lives DAN THE MED STUDENT
• 4.
  REAL QUOTES: • “Everydayis a new challenge and it doesn’t matter how rested you are, you have to rise up to it.” • You have to find the energy to fight through and make sure your patients’ needs always come before your own. COMMON OBJECTIONS: • Buying coffee everyday adds up to a substantial amount. • Is it better to buy coffee or get up a bit earlier and make my own? DAN THE MED STUDENT
• 5.
  MARKETING MESSAGING: • Inspiringand nurturing the human spirit – one person, one cup and one neighborhood at a time. SOCIAL MEDIA MESSAGING: • Facebook and Instagram best fits this persona • “With you every step of the way, one cup at a time. Together we achieve dreams.” ELEVATOR PITCH: • We want to help you achieve your goals in the best way we could. Giving you the opportunity to grow, learn and save lives one cup at a time. DAN THE MED STUDENT