Darefest 2014: how to prototype your organisation
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Jo Martens from NASCOM discusses how to prototype an organization's culture. Prototyping involves creating culture, experiments, and habits. To create culture, small, repeated actions are used to push tools, methods, and an organizational identity. Experiments are also important to prototype and test new ideas. Regular habits help reinforce the developing culture over time. The goal is to shape people's mental models of the organization through prototyping different aspects of culture.
Darefest 2014: how to prototype your organisation
- 1. HOW TO PROTOTYPE YOUR ORGANISATION? JO MARTENS - NASCOM
- 2. I AM JO MARTENS AND I’M WORKING AT NASCOM HI!
- 3. We are service designers We conceptualise, develop and manage digital platforms and services
- 4. You want to go from A to B ? A B
- 5. You want to go from A to B A B A developer builds you a car
- 6. You want to go from A to B A B An agency builds you a pretty car
- 7. You want to go from A to B A service designer guides you along the way from A to B ? B A … and beyond Z
- 9. WHY PROTOTYPE OUR ORGANISATION?
- 10. It’s a VUCA world
- 11. It’s a mental world
- 12. Mental models are essential tools, allowing us to navigate through life
- 13. IMAGINE A MAP OF THE WORLD 5 seconds
- 17. How you interact with a technology organisation, is a function of your mental model of that technology organisation
- 18. “SHAKE IT LIKE A POLAROID PICTURE” WRONG MENTAL MODELS CAUSING TROUBLE…
- 19. TRAPPED IN A MENTAL MODEL
- 20. HOW TO PROTOTYPE? CREATE CULTURE CREATE EXPERIMENTS CREATE HABITS
- 21. CREATE CULTURE
- 22. Culture is doing little big things, over and over again
- 23. PRESENTS
- 24. At nascom, we are culture pushers Tools Methods Culture Tools and methods don’t solve problems.
- 25. help you do what you do dictate how you do things who you are why you do what you do Why? Tools Methods Culture
- 26. help you do more, scale up help you do things right, govern pushes everyone to make the right choices Why? Tools Methods Culture
- 27. The Ikea-effect: when labour leads to love “The Ikea effect: http://en.wikipedia.org/wiki/IKEA_effect” “ When labour leads to love: http://www.nascom.be/blog/when-labour-leads-love-nascom-club-house”
- 28. PRESENTS
- 29. The analogue-effect: when linear leads to attention
- 30. PRESENTS
- 31. You hire attitudes, not skills
- 33. PRESENTS
- 34. The tale of the fox and the hedgehog “http://www.nascom.be/blog/hand-heart-and-mind-craftsman”
- 35. PRESENTS
- 36. The practical wisdom of the professional
- 38. PRESENTS
- 39. PRESENTS
- 40. PRESENTS
- 42. PRESENTS
- 43. PRESENTS
- 44. PRESENTS
- 47. PRESENTS
- 48. PRESENTS
- 49. CREATE HABITS
- 50. PRESENTS
- 52. THANKS! C-MINE 1 BUS 13 Evence Coppéelaan 91 3600 Genk Belgium Phone +32 89 20 15 00 Fax +32 89 20 15 01 [email protected]