Data collection involves systematically gathering observations or measurements from multiple sources to answer research questions. Researchers must identify the data types, sources, and collection methods. Quantitative data uses numbers and graphs while qualitative data uses words. Interviews provide deeper understanding than questionnaires and are appropriate when little is known about a topic or detailed insights are needed. There are structured, semi-structured, and unstructured interviews. Focus groups involve a discussion with 6-8 participants guided by a moderator to understand collective views and meanings.