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Data Defeats Truman – SXSW Panelpicker Pitch
The document discusses how email marketing and customer relationship management (CRM) will play a large role in determining the next US president. It notes that candidates in recent elections who spent the most money won, and that President Obama's 2012 campaign was highly successful at driving donations through emails. The organization analyzing thousands of campaign emails being sent leading up to the March 2016 Super Tuesday primaries to understand what makes effective political email strategy. They will share their findings at SXSW about the state of the 2016 election and impacts of emails on candidate performance.
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Data Defeats Truman – SXSW Panelpicker Pitch
- 2. Since 1968 elections havebeen won by the candidate who spent the most money. http://www.theawl.com/ 2012/11/presidential- fundraising-adjusted-for- inflation 10 of the 12
- 3. In 2008 and2012, most of President Obama’s individual campaign contributions were driven through email. In 2012 he received just over 60 million votes. He had 30 million email addresses. https://www.marketingsherpa.com/ article/case-study/obama-email- campaign-testing
- 4. Based on theirrole in donation solicitation & advocacy, CRM & Email Marketing will play an enormous role in deciding who our next President is.
- 5. At Havas helia,we have already begun collecting CRM communications for every major party candidate and are analyzing them based on key factors for CRM success.
- 6. On March 1,2016, just 10 days before SXSW, 12 states have their primary elections on what is called “Super Tuesday.” The lead up to these votes will result in over 1 billion emails sent on behalf of these candidates.
- 7. At SXSW wewill share our thoughts around the state of the 2016 Presidential election, anchored by our analysis of thousands of emails leading up to Super Tuesday and their impact on the performance of the candidates. We will also share what makes great email strategy for politicians, marketers, and non-profits based on these highly targeted and successful campaigns.
- 8. Kyle J. Britt– @kylejbritt Senior Digital Strategist CRM Subject Matter Expert Former Political Talk Show Host Michael Kinstlinger – @MKinstlinger Email Marketing Manager Email Subject Matter Expert Former Corporate Executive Board Email Leader // Thank You // DataDefeatsTruman.com