The document defines data as facts or information used to draw conclusions. It describes two main types of data: quantitative and qualitative. Quantitative data can be numerical and classified as discrete (integer values) or continuous (any value within a range). Qualitative data groups objects into categories based on traits and can be nominal (unordered categories) or ordinal (naturally ordered categories). The document also discusses levels of measurement for data as nominal, ordinal, interval, or ratio scales, and how the appropriate scale depends on the variable's properties. Understanding data types and measurement is important for correctly analyzing and interpreting data.