This document discusses data models and the entity relationship model. It defines a data model as a representation of real world objects and events that hides low-level storage details. The entity relationship model represents entities as objects with attributes, and relationships between entity sets. Entities are grouped into entity sets and represented as rectangles. Relationships are represented as diamonds connected to entity sets. Attributes are represented as ellipses connected to entity sets. The document describes key attributes, simple attributes, composite attributes, derived attributes, and single and multi-value attributes. It provides an example of a student entity with attributes like roll number, name, and date of birth.