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Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Information Strategy, U.S. News & World Report)

This document discusses various topics related to life decisions including money, health, education, travel, cars, and news. It lists years from 1983 to 2018 and sections related to business functions like marketing, analytics, advertising, and data sources. The main focus is on providing information to help people make important life decisions regarding topics like college, careers, health, finances, family, housing, and transportation. It also lists the company's revenue sources such as digital advertising, print, branded content, subscriptions, and partnerships.

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LIFE’S DECISIONS MADE HERE
LIFE’S DECISIONS MADE HERE
LIFE’S DECISIONS MADE HERE
LIFE’S DECISIONS MADE HERE
MONEY HEALTH EDUCATION TRAVEL CARS NEWS LIFE’S DECISIONS MADE HERE
LIFE’S DECISIONS MADE HERE 1983 1990 2007 2009 2012 2018
LIFE’S DECISIONS MADE HERE
LIFE’S DECISIONS MADE HERE
LIFE’S DECISIONS MADE HERE Business Intelligence Advertising Marketing Social SEO Events Content Creation OptimizationRankings UX Site Performance Lead Generation Newsletters Audience Development Product Design Ad TechDevOps UIQuality Assurance
Parse.ly CrowdTangle Naytev SEM Rush Searchmetrics Ahrefs DeepCrawl Google Search Console Sailthru Google AdSense AUDIENCE DEVELOPMENT The College Board Fortune U.S. Bureau of Justice Statistics Github CDC and Prevention U.S. Census Bureau Dartmouth Atlas of Health Care U.S. Environmental Protection Agency Clarivate International Baccalaureate (IB) Stata RTI Lime Survey U.S. Department of Transportation National Center for Education Statistics Department of Commerce BAV Consulting Group Medicare Institute for Health Metric & Evaluation USA Facts & more DATA SOURCES UserTesting Crazy Egg Optimizely Funding Choices Survey Monkey Google Forms UX & UI comScore Google Ad Manager Google Data Studio Moat Optimera Salesforce CRM Salesforce Audience Studio Nativo LiveIntent Prebid.js ADVERTISING & MARKETING LIFE’S DECISIONS MADE HERE SITE PERFORMANCE Adobe Analytics Google Analytics Lighthouse Mpulse Similarweb Sisense Google BigQuery
LIFE’S DECISIONS MADE HERE GOING TO COLLEGE PAYING FOR EDUCATION LAUNCHING A CAREER FINDING A DOCTOR TREATING A CONDITION LIVING A HEALTHY LIFESTYLE TAKING A VACATION MANAGING FINANCES PLANNING FOR RETIREMENT STARTING A FAMILY LOOKING TO MOVE PURCHASING A VEHICLE
LIFE’S DECISIONS MADE HERE DIGITAL ADVERTISING PRINT ADVERTISING B2B PRODUCTS BRANDED CONTENTSUBSCRIPTIONS UNDERWRITING PARTNERSHIPS LICENSING LEAD GENERATION
LIFE’S DECISIONS MADE HERE

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Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Information Strategy, U.S. News & World Report)

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
    MONEY HEALTH EDUCATION TRAVELCARS NEWS LIFE’S DECISIONS MADE HERE
  • 6.
    LIFE’S DECISIONS MADEHERE 1983 1990 2007 2009 2012 2018
  • 7.
  • 8.
  • 9.
    LIFE’S DECISIONS MADEHERE Business Intelligence Advertising Marketing Social SEO Events Content Creation OptimizationRankings UX Site Performance Lead Generation Newsletters Audience Development Product Design Ad TechDevOps UIQuality Assurance
  • 10.
    Parse.ly CrowdTangle Naytev SEM Rush Searchmetrics Ahrefs DeepCrawl Google Search Console Sailthru GoogleAdSense AUDIENCE DEVELOPMENT The College Board Fortune U.S. Bureau of Justice Statistics Github CDC and Prevention U.S. Census Bureau Dartmouth Atlas of Health Care U.S. Environmental Protection Agency Clarivate International Baccalaureate (IB) Stata RTI Lime Survey U.S. Department of Transportation National Center for Education Statistics Department of Commerce BAV Consulting Group Medicare Institute for Health Metric & Evaluation USA Facts & more DATA SOURCES UserTesting Crazy Egg Optimizely Funding Choices Survey Monkey Google Forms UX & UI comScore Google Ad Manager Google Data Studio Moat Optimera Salesforce CRM Salesforce Audience Studio Nativo LiveIntent Prebid.js ADVERTISING & MARKETING LIFE’S DECISIONS MADE HERE SITE PERFORMANCE Adobe Analytics Google Analytics Lighthouse Mpulse Similarweb Sisense Google BigQuery
  • 11.
    LIFE’S DECISIONS MADEHERE GOING TO COLLEGE PAYING FOR EDUCATION LAUNCHING A CAREER FINDING A DOCTOR TREATING A CONDITION LIVING A HEALTHY LIFESTYLE TAKING A VACATION MANAGING FINANCES PLANNING FOR RETIREMENT STARTING A FAMILY LOOKING TO MOVE PURCHASING A VEHICLE
  • 12.
    LIFE’S DECISIONS MADEHERE DIGITAL ADVERTISING PRINT ADVERTISING B2B PRODUCTS BRANDED CONTENTSUBSCRIPTIONS UNDERWRITING PARTNERSHIPS LICENSING LEAD GENERATION
  • 14.