Datactic, Data with Tactics

Datactic, Data with Tactics

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  #DaTactic, Data withTactics Evaluation of a new format of online campaigning for NGOs City Labs Workshop - SocInfo 2014 Pablo Aragón (Barcelona Media), Saya Sauliere (Oxfam Intermón), Rebeca Díez Escudero (Oxfam Intermón ), & Alberto Abellán (Oxfam Intermón )
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  Inform and outrageabout dismantlement of the cooperation/development policy #DaTactic #LaAyudaImporta Trending Topic 60% new audience exogamous 39 politicians participated to the # Lack of narratives
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  #DaTactic2 - process #OccupyEP2014 25M 19 May 22 May COLLABORATIVE PREPARATION NARRATIVE RESEARCH TRAINING DATA +NETWORK Programs Pools # @ Articles Absention Repository STRATEGY #TTIPnoGracias Rehearsal Key Issue UE DATAVIZ Decrease the abstention forecast of 70% and increase Spanish citizen’s votes for the European Elections EP2014
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  RESEARCH + DATA+ NETWORK DATA+NETWORK http://edipotrebol.es/eu-ciberaction NARRATIVE To provide information about:  The importance of EP (after Lisbon treaty)  The impact of the EU in our daily - (TTIP)  The potential impact on two-party Spanish system #DaTactic2 process DATAVIZ
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  Evaluation : #DaTactic2#OccupyEP2014 Trending Topic for 5 hours at national level, and TT in most Spanish location 2nd longest TT on this political issue after #votandopodemos 2nd most important citizen SM action on EP2014, after #SiNoVotasEllosSeRien Tweets with images are more likely to be RT
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  Evaluation : #DaTactic2#OccupyEP2014 Offline + Online 10,424 messages; (28% TWs, 72% RTs) 4.044 users ; 61 communities The communities of users who participated in the offline event exhibited a more cohesive structure
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  Evaluation : #DaTactic2#OccupyEP2014 Politician interpellation: 8 politicians responded to interpellation (30%) Allies: call for participation through interpellation - NGOs: 32 profiles were engaged – 53% - Media: 11 profiles were engaged – 31% - Journalists: 15 profiles were engaged – 25%
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  Conclusions Communities ofusers who participated in the offine event exhibited a more cohesive structure. NGOs and networked social movements (e.g. 15M movement) should be taken into account when online campaings are launched. Creating multimedia content increases online impacts Although some politicians ignored the mentions a third responded NGOs, media and journalists are valuable actors to increase the visibility and impact of online campaigns. Asking them to join is successful if it is an issue that is of interest
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  References M. Bastian,S. Heymann, M. Jacomy, et al. Gephi: an open source software for exploring and manipulating networks. ICWSM, 8:361{362, 2009. W. L. Bennett and A. Segerberg. The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication & Society, 15(5):739{768, 2012. D. Beyer. Network visualizer (netviz). Network animation tool. http://www.rooftop. com Research and Development page. 4. V. D. Blondel, J.-L. Guillaume, R. Lambiotte, and E. Lefebvre. Fast unfolding of communities in large networks. Journal of Statistical Mechanics: Theory and Experiment, 2008(10):P10008, 2008. M. Castells. Networks of outrage and hope: Social movements in the internet age. John Wiley & Sons, 2013. S. Gonzáalez-Bailóon, J. Borge-Holthoefer, A. Rivero, and Y. Moreno. The dynamics of protest recruitment through an online network. Scientific reports, 1, 2011. P. N. Howard, A. Duvty, D. Freelon, M. Hussain, W. Mari, and M. Mazaid. Opening closed regimes: what was the role of social media during the arab spring? 2011.
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  References H. H.Khondker. Role of the new media in the arab spring. Globalizations, 8(5):675{679, 2011. G. Lotan, E. Graevy, M. Ananny, D. Gavtney, I. Pearce, et al. The arab spring| the revolutions were tweeted: Information ows during the 2011 tunisian and egyptian revolutions. International Journal of Communication, 5:31, 2011. S. Martin, W. M. Brown, R. Klavans, and K. W. Boyack. Openord: An open-source toolbox for large graph layout. In IS&T/SPIE Electronic Imaging, pages 786806{786806. International Society for Optics and Photonics, 2011. E. Morozov. The net delusion: The dark side of Internet freedom. Public Affairs, 2012. R. Rogers. Digital methods. MIT Press, 2013. J. Toret, A. Calleja, O. Marín, P. Aragón, M. Aguilera, and A. Lumbreras. Tecnopolítica: la potencia de las multitudes conectadas. el sistema red 15m, un nuevo paradigma de la política distribuida. IN3 Working Paper Series, 2013.
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  Thank you verymuch! www.datactic.org Most actives users in #OccupyEP2014