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DAVID HENZEL «How to live up to your company vision and why it matters for growth» - KIOF2017
The document emphasizes the importance of having a clear company vision and values for organizational growth, suggesting that a lack of clarity can lead to disconnection and inefficiency. It provides examples from the author's experiences with MaxCDN and TaskDrive, highlighting mistakes made due to losing sight of the vision. Key recommendations include consistently communicating the vision, using it as a decision-making filter, and measuring customer happiness through Net Promoter Score (NPS).
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DAVID HENZEL «How to live up to your company vision and why it matters for growth» - KIOF2017
- 1. How to liveup to your company Vision and why it matters for growth.
- 2. How to liveup to your company’s Vision &Values and why it matters for growth.
- 3. Do you knowyour company's Vision?
- 4. Why didn’t everybodyraise their arm? 1.Your company doesn’t have a vision statement 2.You have one but it is long and meaningless 3.Your leadership team doesn’t communicate it properly 4.It is not part of your day to day operations 5.You don’t care about the company vision. It is just a job..
- 5. How can Iimpact this.. I just work here..
- 6. 2001 Emma Stores Furniture storechain 1998 RMS Small biz IT Support Germany About me
- 7. 2009 MaxCDN Content Delivery Network Soldin 2016 Los Angeles Early 2009 2003 E-Commerce Stores in various niches. Sold in 2007 About me
- 8. 2017 Managing Happiness Passion Project BodrumTurkey I like good weather ;) 2017 taskdrive Staff Augmentation About me
- 9. ? NPS How toMeasure itVision &Values @ MaxCDN Vision Examples Overview
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- 11. • No trust(Crossing the Chasm) • We were just a “me too” • We had no WHY - We were in it for the money.. We had zero traction
- 12. Why does yourorganization exist?
- 13. What did themarket really need? • Buying CDN Sucked! • CDN was hard to use How to provide real value?
- 14. Our Vision Make CDNaccessible for everybody. Offer easy to use & affordable CDN. MaxCDN was born!
- 15. And we tookoff!!
- 16. But we messedup again...
- 17. We lost ourVision..
- 18. 1.We never wroteit down 2.We started walking in 10 different directions 3.We did not communicate it like parrots 4.We did not use it as a decision filter 5.We lost focus... How can you lose you company vision??
- 19. If you don’tfocus you are toast
- 20. 1.Positioning & Marketingbecomes impossible 2.What kind of products do you build? Loosing focus
- 21. “He who chasestwo rabbits, catches none.” Confucius
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- 23. MaxCDN’s Interim Vision:To create the best CDN experience possible
- 24. Vision: A worldwithout waiting
- 25. Elevator Pitch We believethat time is the single most valuable resource there is. This is why with MaxCDN you never have to wait. We deliver objects around the world in 30 milliseconds, changes to your account are instant and automatable, support responses are under 2 minutes.
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- 33. Make sure yourvalues are know
- 34. Our f* upat scale To be the best retailer in the hearts and minds of consumers and employees
- 35. Rock star example Tomake it easy to do business anywhere
- 36. The only threethings a CEO has to do! 1.Make sure the company does not run out of money 2.Hire Rock stars as department heads 3.Repeat your Vision like a parrot - Internally and externally
- 37. Ridding the worldof bad customer experiences TaskDrive’s Vision
- 38. Coming up withyour Vision & Values
- 39. Book & TedTalk Tip:
- 40. Your Vision &Values could be anything… There is only one must
- 43. How do youmeasure it?
- 44. NPS - Accountingfor customer happiness
- 45. ● Simple 2-question survey ○ From 0 to 10 - How likely would you recommend <BRAND> to a colleague or friend? ○ Follow Up question (WHY) ● Objectives ○ Determine customer loyalty / happiness ○ Segment customers into three groups What is NPS (Net Promoter Score)?
- 46. NPS 35 =50% Promoters - 15% Detractors What is NPS (Net Promoter Score)?
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- 48. • Customer Happiness •Use NPS to measure it • Find your Vision and do not loose it • Use it as a decision filter • Use it to inspire your employees • Use it to position your business in the market Key takeaways
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- 50. Do you havea Personal Vision Statement?
- 51. To be achange agent who is transforming individuals and organizations so they can reach their full potential and consciously live the life they desire.
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- 54. Where to findme: E-Mail: [email protected] Twitter: @davidhenzel Thank you!!