ENTERPRENEURSHIP
In this topic we will discuss the following 
• Introduction to entrepreneurship 
• Characteristics of entrepreneur 
• Entrepreneurial process 
• Entrepreneurship model
Introduction to entrepreneurship 
This is the era of the entrepreneur! Through the 
world, growing numbers of people are realizing their 
dreams of owning and operating their own business. 
Entrepreneurship is thriving. The past two decades 
have seen record numbers of entrepreneurs launching 
new businesses and each year.
What is Entrepreneurship? 
The capacity and willingness to develop, organize 
and manage a business venture along with any of 
its risks in order to make a profit. The most obvious 
example of entrepreneurship is the starting of 
new businesses. 
In economics, entrepreneurship combined 
with land, labor, natural 
resources and capital can produce profit.
What is an entrepreneur? 
An entrepreneur is someone that creates a new 
business. This can carry a high risk because it 
requires money to set up a new business without 
knowing if it will give a return on investment. 
An entrepreneur: Sees an opportunity. Makes a plan. 
Starts the business. Manages the business. Receives 
the profits.
Characteristics of entrepreneur 
• Desire for responsibility 
• Preference for moderate risk (risk eliminators) 
• Confidence in their ability to succeed 
• Desire for immediate feedback 
• High level of energy 
• Future orientation (serial entrepreneurs) 
• Skill in organization 
• Value of achievement over money 
• High degree of commitment 
• Willingness to accept risk, work hard and take action 
• Flexibility
The Benefits of Entrepreneurship 
The primary benefits entrepreneurs enjoy include the 
opportunity to: 
• Create their own destiny 
• Make a difference 
• Reach their full potential 
• Generate impressive profits 
• Contribute to society and be recognized for their 
efforts 
• Do what they enjoy and have fun at it!
The Potential Drawbacks of 
Entrepreneurship 
With these potential rewards, Entrepreneurship also presents 
risk and uncertainty. 
Entrepreneurs may experience: 
• Uncertainty of income –”The entrepreneur is the last one to 
be paid.” 
• Risk of losing their entire investment 
• Long hours and hard work 
• Lower quality of life until the business gets established 
• High levels of stress 
• Complete responsibility 
• Discouragement
Trends of the Entrepreneurship 
The rapid increase in entrepreneurs has been a 
result of: 
• Considering entrepreneurs as heroes 
• Entrepreneurial education 
• Demographic and economic factors 
• Shift to a service economy 
• Technological advancements 
• Independent lifestyles 
• Commerce and the Internet 
• Additional international opportunities
Growth of entrepreneurship 
Entrepreneurs are found in virtually every walk of life 
including: 
• Young Entrepreneurs 
• Women Entrepreneurs 
• Minority Enterprises 
• Immigrant Entrepreneurs 
• Part-time Entrepreneurs 
• Home-Based Businesses 
• Family Businesses 
• Co-preneurs 
• Corporate Castoffs 
• Corporate Dropouts
Why entrepreneur Fail? 
1. Management mistakes 
2. Lack of experience 
3. Poor financial control 
4.Weak marketing efforts 
5. Failure to develop a strategic plan 
6. Uncontrolled growth 
7. Poor location 
8. Improper inventory control 
9. Incorrect pricing 
10. Inability to make the “entrepreneurial transition”
How to Avoid the Pitfalls? 
These same studies have indicated that 
entrepreneurs can increase their changes for 
success if they: 
• Know their business in depth. 
• Develop a solid business plan in writing. 
• Manage financial resources. 
• Understand financial statements. 
• Learn to manage people effectively. 
• Keep in tune with who they are.
Introduction to entrepreneurship 
Characteristics of entrepreneur 
Entrepreneurial process 
Entrepreneurship model
Entrepreneurial process 
The process of starting a new venture is 
embodied in the entrepreneurial process, which 
involves more than just problem solving in a 
typical management position. An entrepreneur 
must find, evaluate, and develop an opportunity 
by overcoming the forces that resist the creation 
of something new.
The Entrepreneurial Process 
The Entrepreneurial Process Consists of 4 
Steps 
Step 1: Deciding to become an entrepreneur. 
Step 2: Developing successful business ideas. 
Step 3: Moving from an idea to an enterprise. 
Step 4: Managing and growing the enterprise. 
1-15
Introduction to entrepreneurship 
Characteristics of entrepreneur 
Entrepreneurial process 
Entrepreneurship model
Entrepreneurship model 
Entrepreneurship is not something special that a few 
people are born with. Entrepreneurship is a way of 
thinking that can be nurtured. So the question is; 
“ An entrepreneur is born or made” 
The ACRO model was introduced to focus on the 
attitudes, skills and behaviors needed to enable 
young people to meet the needs of business in the 
21st century
ACRO 
Is the abbreviation of; 
• Attitude 
• Creativity 
• Relationship 
• Organization
Attitude. 
If you want to succeed at anything in life, having the 
right attitude is vital. This dimension is about 
understanding yourself, your motivations and how to 
achieve your goals. 
• Self knowledge, belief and confidence 
• Motivation 
• Aspiration 
• Determination 
• Competitiveness
Creativity. 
You don’t need to be a genius to be creative. It is 
about the ability to generate fresh ideas, solve 
problems and spot new opportunities 
• Problem solving 
• Lateral thinking / ideas generation 
• Spotting and creating opportunities 
• Innovation
Relationship. 
It’s all about people, the ability to communicate 
effectively, expressing your own views and ideas, 
appreciating others’ viewpoint and working co-operatively 
• Working with others 
• Managing difficult situations 
• Negotiation, persuasion and influence 
• Presentation 
• Communication
Organization. 
Making informed decisions and fulfilling your 
objectives by planning and managing situations, 
resources and risk 
• Planning 
• Managing resources 
• Decision making 
• Research and understanding the environment 
• Managing risk 
• Vision and goal setting

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  • 1.
  • 2.
    In this topicwe will discuss the following • Introduction to entrepreneurship • Characteristics of entrepreneur • Entrepreneurial process • Entrepreneurship model
  • 3.
    Introduction to entrepreneurship This is the era of the entrepreneur! Through the world, growing numbers of people are realizing their dreams of owning and operating their own business. Entrepreneurship is thriving. The past two decades have seen record numbers of entrepreneurs launching new businesses and each year.
  • 4.
    What is Entrepreneurship? The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses. In economics, entrepreneurship combined with land, labor, natural resources and capital can produce profit.
  • 5.
    What is anentrepreneur? An entrepreneur is someone that creates a new business. This can carry a high risk because it requires money to set up a new business without knowing if it will give a return on investment. An entrepreneur: Sees an opportunity. Makes a plan. Starts the business. Manages the business. Receives the profits.
  • 6.
    Characteristics of entrepreneur • Desire for responsibility • Preference for moderate risk (risk eliminators) • Confidence in their ability to succeed • Desire for immediate feedback • High level of energy • Future orientation (serial entrepreneurs) • Skill in organization • Value of achievement over money • High degree of commitment • Willingness to accept risk, work hard and take action • Flexibility
  • 7.
    The Benefits ofEntrepreneurship The primary benefits entrepreneurs enjoy include the opportunity to: • Create their own destiny • Make a difference • Reach their full potential • Generate impressive profits • Contribute to society and be recognized for their efforts • Do what they enjoy and have fun at it!
  • 8.
    The Potential Drawbacksof Entrepreneurship With these potential rewards, Entrepreneurship also presents risk and uncertainty. Entrepreneurs may experience: • Uncertainty of income –”The entrepreneur is the last one to be paid.” • Risk of losing their entire investment • Long hours and hard work • Lower quality of life until the business gets established • High levels of stress • Complete responsibility • Discouragement
  • 9.
    Trends of theEntrepreneurship The rapid increase in entrepreneurs has been a result of: • Considering entrepreneurs as heroes • Entrepreneurial education • Demographic and economic factors • Shift to a service economy • Technological advancements • Independent lifestyles • Commerce and the Internet • Additional international opportunities
  • 10.
    Growth of entrepreneurship Entrepreneurs are found in virtually every walk of life including: • Young Entrepreneurs • Women Entrepreneurs • Minority Enterprises • Immigrant Entrepreneurs • Part-time Entrepreneurs • Home-Based Businesses • Family Businesses • Co-preneurs • Corporate Castoffs • Corporate Dropouts
  • 11.
    Why entrepreneur Fail? 1. Management mistakes 2. Lack of experience 3. Poor financial control 4.Weak marketing efforts 5. Failure to develop a strategic plan 6. Uncontrolled growth 7. Poor location 8. Improper inventory control 9. Incorrect pricing 10. Inability to make the “entrepreneurial transition”
  • 12.
    How to Avoidthe Pitfalls? These same studies have indicated that entrepreneurs can increase their changes for success if they: • Know their business in depth. • Develop a solid business plan in writing. • Manage financial resources. • Understand financial statements. • Learn to manage people effectively. • Keep in tune with who they are.
  • 13.
    Introduction to entrepreneurship Characteristics of entrepreneur Entrepreneurial process Entrepreneurship model
  • 14.
    Entrepreneurial process Theprocess of starting a new venture is embodied in the entrepreneurial process, which involves more than just problem solving in a typical management position. An entrepreneur must find, evaluate, and develop an opportunity by overcoming the forces that resist the creation of something new.
  • 15.
    The Entrepreneurial Process The Entrepreneurial Process Consists of 4 Steps Step 1: Deciding to become an entrepreneur. Step 2: Developing successful business ideas. Step 3: Moving from an idea to an enterprise. Step 4: Managing and growing the enterprise. 1-15
  • 16.
    Introduction to entrepreneurship Characteristics of entrepreneur Entrepreneurial process Entrepreneurship model
  • 17.
    Entrepreneurship model Entrepreneurshipis not something special that a few people are born with. Entrepreneurship is a way of thinking that can be nurtured. So the question is; “ An entrepreneur is born or made” The ACRO model was introduced to focus on the attitudes, skills and behaviors needed to enable young people to meet the needs of business in the 21st century
  • 18.
    ACRO Is theabbreviation of; • Attitude • Creativity • Relationship • Organization
  • 19.
    Attitude. If youwant to succeed at anything in life, having the right attitude is vital. This dimension is about understanding yourself, your motivations and how to achieve your goals. • Self knowledge, belief and confidence • Motivation • Aspiration • Determination • Competitiveness
  • 20.
    Creativity. You don’tneed to be a genius to be creative. It is about the ability to generate fresh ideas, solve problems and spot new opportunities • Problem solving • Lateral thinking / ideas generation • Spotting and creating opportunities • Innovation
  • 21.
    Relationship. It’s allabout people, the ability to communicate effectively, expressing your own views and ideas, appreciating others’ viewpoint and working co-operatively • Working with others • Managing difficult situations • Negotiation, persuasion and influence • Presentation • Communication
  • 22.
    Organization. Making informeddecisions and fulfilling your objectives by planning and managing situations, resources and risk • Planning • Managing resources • Decision making • Research and understanding the environment • Managing risk • Vision and goal setting