Demandbase October User Group: Introducing JourneyIQ.pdf

Demandbase October User Group: Introducing JourneyIQ.pdf

• 1.
  October User Group IntroducingJourneyIQ Featuring:
• 2.
  🔇 Please muteyourself when not speaking 📢 Feel free to engage in the chat 💬 Submit questions via Q&A 📹 Recording will be shared afterward 🙌 Have fun and learn something new First…A Little Housekeeping 2
• 3.
  3 3 Icebreakers What are youthe most excited to learn about today?
• 4.
  4 4 Icebreakers What did thesearch ad say to the display ad? Dad Joke: We are the best of dot-comrades. 🤣
• 5.
  5 5 Icebreakers Have you beenusing ad journeys in Demandbase One? Poll:
• 6.
  Intros Fireside Chat Live Demo OpenDiscussion/ Q&A Announcements and Updates Agenda 6
• 7.
  Eric Koch Director of ABM Speakers Jennifer Hughes PrincipalGTM Expert - Digital Mary Beth Ditterline GTM Expert - Advertising 7 Kirsten VonDerWroge Product Marketing Manager Stephanie Benoit Customer Marketing Manager
• 8.
  What is JourneyIQAdvertising? JourneyIQ automates journey-based advertising campaigns by: • dynamically serving creative • dynamically shifting spend • optimizing outcomes based on where accounts are in the buying journey. 8 Campaign strategy and precision at scale: Get full-funnel advertising orchestration without the operational headache
• 9.
  Fireside Chat Featuring: Unanet 01 9
• 10.
  Live Demo: JourneyIQ inaction 02 10
• 11.
  11
• 12.
  12 When & Howto Use JourneyIQ Campaigns . Clients currently using a journey stage strategy within their advertising campaigns can use JourneyIQ to turn multiple, separate campaigns into a single campaign. Streamline Journey Campaign Creation . . Kickoff a Journey Stage Strategy for First Time What you need Current clients yet to try a journey-based campaign framework will find adopting it less daunting. New clients in the midst of planning their first campaigns will be on the right strategic foot from the start. ● Journey stages (OOTB is fine) ● Engagement mins (OOTB is fine) ● Advertising funnel designation ● Intent keyword set ● Target account list ● Landing pages & tracking ● Creative sets by funnel level ● Content by funnel level
• 13.
  13 JourneyIQ: Dynamic Full-Funnel Advertisingat Scale Awareness Acquisition Acceleration Customer Acceleration: Lower funnel plays for when target accounts are in an opportunity and thus already in conversations with Sales. The goal of the play is to speed up the sales cycle for accounts in pipe to get to revenue faster. Awareness: Top of funnel plays that will target ICP accounts agreed upon by Sales and Marketing. The audience will be the segment showing in-market signals but not yet engaging highly. This is a play to “warm up the buying committee.” Acquisition: Middle funnel demand and lead gen plays that leverage the account engagement from the Awareness plays to meet the MQA thresholds, including high engagement with relevant content and acquiring net new contacts. Customers: Customer plays targeting accounts across the entire customer life cycle to drive retention, engagement, adoption, ability to show business value, and growth opportunities.
• 14.
  14 JourneyIQ: Dynamic Full-Funnel Advertisingat Scale Awareness Acquisition Acceleration Customer Acceleration: Lower funnel plays for when target accounts are in an opportunity and thus already in conversations with Sales. The goal of the play is to speed up the sales cycle for accounts in pipe to get to revenue faster. Awareness: Top of funnel plays that will target ICP accounts agreed upon by Sales and Marketing. The audience will be the segment showing in-market signals but not yet engaging highly. This is a play to “warm up the buying committee.” Acquisition: Middle funnel demand and lead gen plays that leverage the account engagement from the Awareness plays to meet the MQA thresholds, including high engagement with relevant content and acquiring net new contacts. Customers: Customer plays targeting accounts across the entire customer life cycle to drive retention, engagement, adoption, ability to show business value, and growth opportunities. This, which used to require a series of separate campaigns, can now be done in a single JourneyIQ campaign.
• 15.
  Open Discussion/ Q&A 03 15
• 16.
  . What’s new atDemandbase Links in chat User Group November 24, 2025 . Webinar October 23, 2025 . User Group December 11, 2025 . Check out the Walkthrough