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Denver Event - 2013 - Mobile Media Basics for Community Engagement
This document discusses how mobile devices are increasingly being used for community engagement and outreach. It notes that by 2015, more Americans will access the internet through mobile devices than desktop computers. It encourages organizations to adopt a mobile mindset and design websites to be responsive for mobile browsing. It provides tips on using text messaging, building mobile-friendly emails, and leveraging existing mobile apps and social media to engage with communities on their phones.
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Denver Event - 2013 - Mobile Media Basics for Community Engagement
- 1. Mobile Media Basics forCommunity Engagement July 18, 2013 Amy Gahran www.contentious.com @agahran
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- 3. Amy Gahran @agahran (Twitter& Instagram) [email protected] contentious.com bit.ly/comobilelinks • • • • 3
- 4. Links for thistalk: bit.ly/foundationmobile 4
- 5. Do you wantto reach your community? They’re on their phones!
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- 13. Mobile is takingover 13 “By 2015, more U.S. internet users will access the Internet through mobile devices than through PCs or other wireline devices.” IDC, Nov. 2012 forecast
- 14. 2012: Smartphone tippingpoint 14
- 15. Mobile: over 1/3of all digital media minutes 15
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- 18. The future ishere. It just isn’t evenly distributed yet. 18
- 19. You don’t havetime to treat mobile as an afterthought 19
- 20. Mobile digital divide:NIH 2010 62% of homeless youth own a cell phone. 40% have a working phone. 17% used their phone to call a case manager. 36% to call either a potential or current employer. 51% of youth connected with home-based peers on the phone. 41% connected to parents. • • • • • • 20
- 21. 21 June 2013, PewInternet
- 22. 22 Do you wantlocal people to find you?
- 23. Dude, where’s mycommunity? 23
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- 26. Adopt a mobilemindset DARE: Try using your smartphone and/or tablet for EVERYTHING! ...for one week. (even just a day or two) 26
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- 28. What makes akiller mobile project? ASK YOUR COMMUNITY! (well, sorta...) 28
- 29. Local Mobile MarketResearch bit.ly/localmobilesurvey Short, easy to do: 8 questions Foundations or grantees could use Not demographics Devices, access behavior Actionable info: Which mobile channels to use first? 25-50 every 6-12 months Yes, mobile changes that fast • • • • • • • 29
- 30. 30 Current trend: Small tablets= Big deal $329 $199 $159 !!!
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- 33. Problem with nativeapps: You can’t link into them! 33
- 34. Links open in browser,even if you have the app! 34
- 35. Mobile-friendly website: Core ofmobile strategy Inbound links = Engagement! 35
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- 41. Consider text alerts! SMStext messaging is the most popular non-voice phone activity Works on any phone. Use sparingly. It’s not free, and people hate text spam. Use a reputable SMS vendor or service. Really: It’s not free! • • • • 41
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- 43. SMS interactivity tools Twilio.com:SMS & voice interactivity, customization. Huge developer community MobileCommons.com: Includes SMS and other tools. Comprehensive but very pricey, intended mainly for large orgs/projects • • 43
- 44. New Idea! Text/e-mail-drivenpoll to your data/report Community Fdn. serving Boulder County: new trends report coming out very soon Small chunks on mobile-friendly website: linkable, shareable Opt-in text/e-mail: Weekly Q: What don’t you know about Boulder County? Links to polling tool, multiple-choice answer Response page links to relevant page in report mobile site. Keep score, compare, compete. Impatient? Slam through all Qs OKC-style! • • • • • • • 44
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- 50. Native app: VotoLatino 50
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- 52. Use existing appsand services 52
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- 54. U.S. tablet marketshare 54
- 55. ProPublica’s NEW iPhone/iPadmagazine 55
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- 57. The future ishere. It just isn’t evenly distributed yet. 57
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- 60. You will beassimilated 60
- 61. Questions for you: Howcomfortable are YOU with using mobile for media, services, connection? How about your grantees? Are they comfortable? How does your community use mobile? Where is your local mobile digital divide? What could you do next? • • • • • 61
- 62. Links for thistalk: bit.ly/foundationmobile 62