This document discusses key performance indicators (KPIs) and how to design them. It provides examples of different types of KPIs such as process, input, output, leading, lagging, outcome, qualitative and quantitative KPIs. The document also outlines steps to create KPIs for specific job roles and common mistakes to avoid, such as having too many KPIs or ones that are not clearly linked to strategy. Additional resources on KPIs are provided.