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SEO 102 Seminar
Design & Promote is an inbound marketing company based in Naperville, Illinois that helps clients increase online sales. They offer services such as website design, search engine optimization, content creation, social media strategy, and logo design. The document discusses search engine optimization topics like keyword research, content marketing, backlinks, and measuring results. It provides examples of setting up Google authorship and shows traffic data for websites with and without on-page SEO best practices.
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SEO 102 Seminar
- 2. Who Is Design& Promote A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.
- 3. • Custom WebsiteDesigns That Convert More Visitors Into Customers • Search Engine Optimization • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation What We Do
- 4. Non Profits WeSupport
- 5. • Latest Googlealgorithm changes • Advanced keyword research • Content marketing strategies • How to create a perfect blog post for SEO • Backlink strategy changes you need to make • Setting up Google authorship What We Will Cover Today
- 6. Google’s 200 RankingFactors
- 8. • http://moz.com/google-algorithm-change • SocialSignals - December 2010 • Panda - February 23, 2011 • Penguin - April 24, 2012 Google Changes - 500–600 times/Year
- 9. • To deliverthe right answers when people are searching online Your Job Should Be: • For your website to be the right answer What Is The Job Of A Search Engine?
- 10. History Of SEO •Then- • Add keywords to page titles • Get lots of anchor text backlinks • Now- • It is hard to rank websites without quality content • Quality backlinks with less anchor text • Social Media plays a big role
- 11. Identify Keywords PeopleAre Using • Think Like A Customer • Check Out Competition • Google Search Suggestions • Keyword Tools
- 12. New Google KeywordPlanner Example
- 13. Other Keyword Tools •KeywordEye - http://www.keywordeye.com/ • WordStream - http://www.wordstream.com/ • Wordtracker - http://www.wordtracker.com/ • Keyword Spy - http://www.keywordspy.com/
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- 16. Add Where YouCurrently Rank
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- 20. Content Marketing Strategies– Use Keywords • Add Text To Home and Important Pages • Add A Blog, News Articles, Whitepapers • Expand On Your Services Or Product Pages • Don’t Forget About Images
- 21. The Perfect BlogPost
- 22. Backlinks – WhyThey Are Important • Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins
- 23. Backlinks – WhereTo Get Them • Online Niche Directories • Comments On Other Blogs • Online Press Releases • Marketing Articles & Guest Posts • Social Media
- 24. Backlinks – RecentChanges • Less Anchor Text Links • Less Site Wide Links • More Brand & url links • Every Link Helps (or hurts)
- 25. Measuring Results • GoogleAnalytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker
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- 28. 1. Create aGoogle Plus Account, Add Your photo and your website to contribute to section under links 2. On your website add an author section and link to your Google Plus Account • https://support.google.com/webmasters/answer/1408986?expan d=option2 Setting Up Google Authorship
- 29. Our Own WebsiteTraffic
- 30. • House OfTrucks • Asado Coffee • World Source • Fletcher Asset Management Sites without On-Page SEO
- 31. • Community Nurse •Go Law Office • Numina Group • Eastgate Manor Great On-Page SEO
- 32. Free Monthly EducationalSeminars http://designandpromote.eventbrite.com/ Bruce Jones Design & Promote www.DesignAndPromote.com 630-995-7109 [email protected] 1952 McDowell Rd Suite 100 Naperville IL 60563 Learn More