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Designing The Future of Things & Experiences
This document provides an overview of a presentation given by Michael Eckersley at the University of Kansas in March 2012. The presentation discusses design and the future, including how design can help businesses address an uncertain future. It touches on Eckersley's background and experience, the role of art schools in cultivating skills like critical thinking that are useful for design. The presentation defines design broadly and discusses its increasing importance for business success and strategy. It also notes challenges like ambiguity, complexity, and volatility that designers must address.
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Designing The Future of Things & Experiences
- 1. Designing the Futureof Things and Experiences title slide University of Kansas Think & Make Michael Eckersley, PhD March 2012
- 2. about me © HumanCentered2004, All Rights Reserved
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- 5. what we do OUR WORK INVOLVES IMPACTS contextual human research brand brand equity consumer experience & design planning products & services behavior strategic design planning architecture & engineering systems behaviors visualization / simulation management systems business performance
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- 8. Marc Newson an artschool designer
- 9. “Ultimately, my jobas a designer is to be able to look into the future”. “I grew up in a generation...when they landed on the moon. I can’t deny that that was massive event in my life. All of my dreams were about the future. What I want to do is to be able to have things that don’t exist. Things that you can’t go out and buy. Things that irritate you, anger – or dissatisfaction, at the very least – play such an important role in motivating what we do as designers.” “My job is about what is going to happen, not what has happened.”
- 10. Encouraged exploration and discovery, a way of looking at problems with fresh eyes, without the burden of conventional ways of dealing with them. Duchamp, Baldessari (business & innovation)
- 11. the form theidea the people• beware the designer’s ego the system
- 12. multiple points ofview critical, independent thinking iterative problem-solving cultivated imagination
- 13. “Art school: thelast resort of malingerers and bluffers, and those who don’t want to work.”
- 14. so what’s design? “Everyonedesigns who devises courses of action aimed at changing existing situations into preferred ones.” –Herbert Simon
- 15. “Design is acomplex problem solving process whereby artifacts are structured to attain goals” –Herbert Simon so what’s design? products conceived functionality services programmed reliability brands organized beauty communications developed elegance systems built profitability experiences crafted efficiency etc. engineered viability fashioned etc. etc.
- 16. so what’s allthe fuss about design?
- 17. “Design is notincidental to modern economies, but integral; not part of success but at the heart of success; and not a sideshow, but the centrepiece.” Gordon Brown UK, Prime Minister
- 18. In most people'svocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. – Steve Jobs
- 19. "Design is onlysecondarily about pretty lumpy objects and primarily about a whole approach to doing business, serving customers, and providing value." "Design... has become central to enterprise strategy." –Tom Peters
- 20. Design at thelevel of what subjects and strategy, policy and opportunities mission should we pursue? Design at the level of what value tactics, products, offerings should problem services, processes we develop? scope Design at the level of operations, tangibles what form(s) and touch should these things take?
- 21. creative ubiquitous design • screen/stage music foods community plays enlightenment aircraft organizations fine art play/relaxation film/media network productions games technologies vehicles entertainment environments scents brand consumer marketing fashions expressions experiences designer, communications business models guided don’t be material consumer transformations conceptual parochial medical/surgical publications products devices materials smart, adaptive industrial software systems recombinant systems gm seeds processes consumer/ business transport pharmaceuticals services computing biomolecular machines bioengineered lighting systems microbes, molecules tissues molecular systems commercial biopharms knowledge/skill devices channels programmable materials, matter enablers weapons artificual organs, tissues systems microorganisms analytic
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- 23. sound great? sogreat? what’s not We live in a time of fertile change and tremendous anxiety… Ambiguity Complexity Volatility
- 24. knowing how to engineer virtual anything g ap ti on no va in not knowing what to make that would be desirable to people & viable to business Patrick Whitney, IIT © HumanCentered 2007, All Rights Reserved
- 25. business has aproblem with the future Q2-2011 Q2-2012 Q3-2013 Q1-2014 Q1-2015 OUR WORK offering offering offering offering offering offering Now Next Soon Later Who knows?
- 26. design helps here Q2-2011 Q2-2012 Q3-2013 Q1-2014 Q1-2015 OUR WORK offering offering offering offering offering offering Now Next Soon Later Who knows? 1. understanding 2. identifying patterns 3. creating concepts 4. prototyping the users and the context and reframing the that build experiences innovations of the problem problem for users and –Patrick Whitney, ID, IIT economic value for the company
- 27. design business
- 28. “There is ahuge river of misunderstanding between the design world and the business world. You have to start building a bridge between them.” “What designers need to learn–and this is the most important thing– is the language of the business world. Only by learning that language can you effectively voice the arguments for design.” Peter Gorb, London Business School, 1993
- 29. Patrick Whitney onthe value of abstracting design problems www.vimeo.com/5750600
- 30. “Informational displays/systems and the future of the driving experience” © HumanCentered 2007, All Rights Reserved
- 31. “Informational displays/systems andthe future of the driving experience” Knowledge > Insights > Ideas UNDERSTAND articulate vision/ intent MAKE research & discovery REALIZE © HumanCentered 2007, All Rights Reserved
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- 33. http://www.youtube.com/watch? v=I8biQ8dfC_U&list=PL93019A1526FC1BE6&inde x=36&feature=plpp_video © HumanCentered 2007, All Rights Reserved
- 34. http://www.youtube.com/watch? v=wvZTSnT5Qus&list=PL93019A1526FC1BE 6&index=37&feature=plpp_video © HumanCentered 2007, All Rights Reserved
- 35. Designing the Futureof Things and Experiences title slide nk s! T ha University of Kansas Think & Make Michael Eckersley, PhD March 2012